Retail Selector Study: Online and Mobile Purchasing

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The Home Improve­ment Retail Selec­tor Study’s objec­tives include under­stand­ing con­sumer pur­chas­ing dynam­ics regard­ing 16 home improve­ment prod­uct cat­e­gories, and how those dynam­ics might have changed com­pared to pri­or years. Areas explored include retail shop­ping activ­i­ty, the aver­age amount spent, retail­er pur­chase rea­son and sat­is­fac­tion, cross-cat­e­go­ry pur­chas­ing and more.

This report analy­ses the shop­ping trends through online and mobile channels.

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PPT Report
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2020 HIRI Retail Selector Online Report
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Excel Data Files
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Demographic Retail Selector
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Outlet Type Retail Selector
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Product Category Retail Selector
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SPSS Data
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Retail Selector Data File
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