Retail Selector Study 2022

The Home Improve­ment Retail Selec­tor Study’s objec­tives include under­stand­ing con­sumer pur­chas­ing dynam­ics regard­ing 16 home improve­ment prod­uct cat­e­gories, and how those dynam­ics might have changed com­pared to pri­or years. Areas explored include retail shop­ping activ­i­ty, the aver­age amount spent, retail­er pur­chase rea­son and sat­is­fac­tion, cross-cat­e­go­ry pur­chas­ing and more.