Gen Z Project Activity Study

As Gen Z continues to enter homeownership, their approach to home improvement is beginning to reshape the residential projects landscape. HIRI’s Gen Z Project Activity Study provides a data-driven look at how this emerging generation engages in home improvement, what projects they take on, where they invest their dollars, and what motivates their decisions. Leveraging proprietary survey data from Gen Z homeowners alongside U.S. permit data, this study delivers actionable insights into current behaviors and future expectations, helping industry stakeholders better understand and anticipate Gen Z’s impact on the home improvement market.