Gen Z Project Activity Study

As Gen Z con­tin­ues to enter home­own­er­ship, their approach to home improve­ment is begin­ning to reshape the res­i­den­tial projects land­scape. HIRI’s Gen Z Project Activ­i­ty Study pro­vides a data-dri­ven look at how this emerg­ing gen­er­a­tion engages in home improve­ment, what projects they take on, where they invest their dol­lars, and what moti­vates their deci­sions. Lever­ag­ing pro­pri­etary sur­vey data from Gen Z home­own­ers along­side U.S. per­mit data, this study deliv­ers action­able insights into cur­rent behav­iors and future expec­ta­tions, help­ing indus­try stake­hold­ers bet­ter under­stand and antic­i­pate Gen Z’s impact on the home improve­ment market.

Research Objec­tives

Assess home improve­ment activ­i­ty among Gen Z home­own­ers, includ­ing the types of projects under­tak­en and whether the work was com­plet­ed DIY or hired out.

• Iden­ti­fy the areas of the home Gen Z pri­or­i­tizes and the prod­ucts they pur­chase for their home improve­ment projects.
• Exam­ine Gen Z’s project moti­va­tions, as well as their expe­ri­ences and chal­lenges dur­ing recent home improvements.
• Eval­u­ate Gen Z’s lev­el of home improve­ment invest­ment and their near-term out­look for future project activity.
• Explore nation­wide per­mit data to gauge gen­er­a­tional pat­terns in home improve­ment activ­i­ty across the U.S.