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Homeowner Social Media Influence on Home Improvement Shopping

The Home Improvement Research Institute (HIRI), with sponsorship from Miller Brooks, conducted the Homeowner Social Media Influence on Home Improvement Shopping Research Study to better understand the evolving role of digital platforms in shaping homeowner behavior. As social media continues to impact how homeowners gather inspiration, connect with brands, and make purchasing decisions, this study provides valuable insights into the influence of online content and communities across the home improvement journey. By analyzing homeowner perceptions, trust levels, and spending behaviors, the research sheds light on how social media is transforming the marketplace. The findings aim to equip industry professionals with actionable knowledge to better engage today’s connected homeowners.

Social Media Influence on Home Improvement Shopping Study

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2025

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