Analyze how home improvement activity, project mix, spending, and project intensity differ across generations.
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Generational Trends
Differences Between Gen Z/ Millennials, Gen X, Boomers, and the Silent Generation In Home Improvement Activity
The Home Improvement Research Institute (HIRI) is proud to present a comprehensive study that explores the diverse approaches homeowners of different generations take towards home improvement, repair, and maintenance. By compiling recent primary and secondary research, this study provides valuable insights into the preferences, influences, and behaviors that vary among generational groups. Understanding these differences is crucial for tailoring marketing strategies and meeting the unique needs of each generation.
Objectives
Identify generational differences in homeowner motivations, barriers, confidence, and project decision drivers.
Evaluate how generations differ in research, shopping, purchase, and influence behaviors across home improvement categories.
Quantify how planned home improvement activity, project intent, financing needs, and anticipated spend vary across generations.
Assess how emerging homeowner priorities may shape future home improvement demand across generations.
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