HIRI-TraQline Durable IQ Industry Infographics

Over the past 20 years, TraQ­line has become syn­ony­mous with qual­i­ty, trust­ed Home Improve­ment mar­ket share trends, con­sumer behav­ior, and com­pet­i­tive intel­li­gence in the US and Canada.

TraQ­line draws upon 50+ years of track­ing sur­vey exper­tise to pro­vide our indus­tries with one of the world’s largest Home Improve­ment sur­veys. Col­lect­ed right from the con­sumers who buy prod­ucts, it pro­vides share and behav­ioral infor­ma­tion in an unbi­ased, wide-rang­ing, and con­sis­tent man­ner quar­ter after quarter.

The most com­pre­hen­sive of its kind, TraQ­line has emerged as the industry’s lead­ing tool for mea­sur­ing online & brick mor­tar changes in the US and Cana­di­an mar­kets, giv­ing its cus­tomers the pow­er to make insight­ful deci­sions based on real-world mar­ket share and con­sumer behavior.

Through our spe­cial part­ner­ship with TraQ­line, HIRI Mem­bers receive one free info­graph­ic each month for a select­ed prod­uct cat­e­go­ry. See the info­graph­ics for US and Cana­da by click­ing on the links below.

• Majors/​Core Appli­ances — Apr 2024
• Building/​Plumbing/​Electric/​Safety — Mar 2024
  
• Floor­ing — Feb 2024
• Total Bath — Jan 2024
  
• Hard­ware — Dec 2023
• Kitchen Prod­ucts — Nov 2023
• Out­door Pow­er Equip­ment — Oct 2023
• Paints & Stains — Sept 2023
• Out­door Non-Pow­ered Equip­ment — Aug 2023
• Win­dows & Doors — Jul 2023
• Hand Tools & Acces­sories — Jun 2023
• Total Pow­er Tools — May 2023

Sup­ple­ment your inter­nal cus­tomer insights knowl­edge bases by becom­ing a HIRI mem­ber. HIRI mem­bers have access to mar­ket and cus­tomer behav­ior data across home improve­ment prod­uct cat­e­gories and are able to slice-and-dice the raw data as needed.

Book your mem­ber­ship con­sul­ta­tion to learn more about the mem­ber exclu­sive infor­ma­tion your teams would have access to.