The results from the Home Improvement Research Institute’s (HIRI) latest quarterly Home Improvement Project Intent Tracking Survey, fielded to approximately 3,000 homeowners April 7 – 13, 2021, are in.
According to respondents, homeowners are still planning home improvement projects at high rates — a two-year trend with no signs of a slowdown. We know projects are being planned, but are people still opting for professional help to complete those projects in 2021? What other survey findings shed light on homeowners’ current approach to home improvement projects?
Skill Level and Project Knowledge Are Driving Factors
Our survey indicated that homeowner skill level and project knowledge are the main driving factors in hiring a professional contractor. If the task is too complicated, it’s time to call in the pros: Even if the homeowner has the time and willingness to learn, these factors are less important than their belief that a professional will complete the work better.
Other Survey Conclusions
The project intent tracking survey yielded additional insights, including:
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