A few purchasing trends have changed significantly, especially with DIY projects and research around home improvement products. If you’re selling to DIYers and home improvement contractors, there are a few things to note when it comes to selling your product during the current COVID crisis.
Project planning is defined as any work homeowners are planning to do around the home in the three months following the quarter in which they are surveyed. There are 33 possible home improvement project areas (32 specific projects and “other”) that are covered in the study, ranging from room renovations to roofing, driveway or walkway installation or repair to plumbing or electrical projects to lawn and garden upgrades.
omeowners are increasingly enthusiastic about investing labor, time and money into their homes for interior and exterior improvements. The 2019 Project Decision Study and summary, prepared by the Home Improvement Research Institute (HIRI) and Ipsos Observer, include information about what’s being done, what’s being spent, rates of DIY projects versus DIFM, design inspiration, project satisfaction and more.
The quarterly Project Sentiment Tracking Survey tracks project plans across 32 home improvement project areas. From planned project execution to planned budget, results from 3,000 homeowner responses shed light on motivations and where in the home your potential customers have planned or upcoming projects.
How do homeowners use the products they purchase? The answer sheds light on how they are planning to improve their home — and what they need and want from you.