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Consumer home improvement product sales represent two-thirds of a rapidly growing overall market. Professional home improvement products sales — which make up just under a third of the overall market — have also experienced significant growth but are expected to slow in 2019.

Total home improvement products sales are expected to increase 5.5% in 2018 to $420 billion in total sales.

How prevalent is homeownership from generation to generation? Will this be the year millennials close the gap? What are the biggest motivators for home improvement projects?