Within the past year, much has changed for the home industry. In March, the Home Improvement Research Institute (HIRI) reported unprecedented shifts in home improvement trends as a result of the COVID-19 pandemic. We’ve also seen the economy and housing market improve as vaccines become more widely available in the United States.
But as normalcy returns and consumers begin to spend more, how are they approaching home improvement project planning, and how do products and brands fit into the picture? Thanks to the Home Improvement Consumer Project Planning survey, we have some insight.
Every quarter since 2012, HIRI has surveyed approximately 3,000 homeowners about their plans for home improvement in the coming months. The results for the first quarter of 2021, gathered January 7 – 13, provide crucial insight into how project planners feel about searching for and choosing products.
For more in-depth data and insights about consumer purchasing decisions in Q1 2021 and beyond, join HIRI today.
If you’re not yet signed up for our newsletter, we’d love to get your contact information so you can stay informed about the research we’re doing and information on our upcoming virtual Home Improvement Insights Summit.