Homeowner Top Priority Projects HERO

Homeowner Top-Priority Projects

Jul 31, 2019

What projects are top-priority for homeowners in 2019?

The quar­ter­ly Project Sen­ti­ment Track­ing Sur­vey tracks project plans across 32 home improve­ment project areas. From planned project exe­cu­tion to planned bud­get, results from 3,000 home­own­er respons­es shed light on moti­va­tions and where in the home your poten­tial cus­tomers have planned or upcom­ing projects.

Study high­lights:

  • About 75% of home­own­ers are plan­ning one or more projects in the next three months. This is the high­est project plan­ning inci­dence since track­ing began in 2012.
  • Top moti­va­tors for projects include repair, replace­ment and rou­tine maintenance.
  • The aver­age home­own­er plans to com­plete 4.3 projects in the next three months.
  • Top projects include kitchen, win­dows, dri­ve­way, paint exte­ri­or and roof.
  • The U.S. North­east region had the nation’s high­est per­cent­age of project plan­ners in Q2 2019.

Get the full pic­ture of projects that mat­ter most to home­own­ers when you join the Home Improve­ment Research Insti­tute (HIRI). HIRI mem­ber­ship grants you full access to this report and many more as well as peer-to-peer net­work­ing and dis­count­ed indus­try events. JOIN NOW

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