Home Services 2019 HERO

Home Services with the Highest Demand

Which home improve­ment ser­vices have the high­est demand, and who’s buy­ing them?

In the last decade, it has become increas­ing­ly more com­mon to hire pro­fes­sion­als for home improve­ment projects. The Home Improve­ment Research Institute’s (HIRI) Prod­uct Pur­chase Track­ing Study found that today at least 10% more home­own­ers are using home ser­vices than in 2009, result­ing in a near-40% increase in the num­ber of ser­vices pur­chased in a year.

Study High­lights

  • Home­own­ers hire pro­fes­sion­als for both con­ve­nience and knowl­edge, with near­ly half of the ser­vices pur­chased by those who are unable to do the work themselves.
  • Accord­ing­ly, mature adults and those with high­er incomes are more like­ly to pur­chase ser­vices such as lawn care and land­scap­ing, HVAC and plumb­ing repairs, and pest control.
  • Word of mouth is the most com­mon way home­own­ers find ser­vice providers.

The fol­low­ing info­graph­ic con­tains addi­tion­al data on the home improve­ment ser­vices peo­ple purchase.

HIRI Home Improvement Services

For access to even more in-depth research and stud­ies on home improve­ment top­ics, become a mem­ber of HIRI. As a mem­ber, you will also have access to dis­count­ed reg­is­tra­tion for the annu­al HIRI Insights Sum­mit and oth­er exclu­sive events. JOIN NOW

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