Compared to experienced home buyers, first-time home buyers are more likely to search for inspiration and project information through social media.
How does this impact industry professionals’ marketing efforts? Let’s take a closer look:
HIRI members gain access to the raw data behind infographics like this one, to slice-and-dice the raw data to suit the needs of their own customer insights teams and answer cross-departmental questions about how to take home improvement products to market.
Join the ranks of the top manufacturers and retailers in the home improvement space. Book your membership consultation to learn more about what kinds of member-exclusive information and relationships your teams would have access to.
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