The home improvement industry has experienced significant change within the last 10 years, impacting retailers and manufacturers, as well as the consumers buying their products. Shifts in how consumers shop, purchase, and acquire home improvement products lead organizations to continuously adapt their business models to meet market demand. While many of these changes were implemented to improve operations, there were others – like finding new sources to correct supply chain issues that left consumers frustrated and questioning their loyalty.
As supply-chain problems begin to ease and shopping for home improvement products becomes increasingly more convenient with buying online and picking up in-store or curbside, what impact has this had on brand loyalty? Specifically, which brands have been on top the longest?
TraQline conducted a brand analysis of 225 home improvement products, tracked over the last ten years, to determine which brands maintained a leading market share position in the face of industry changes. Five iconic brands rose to the top: Craftsman, Stanley, Black & Decker, Dewalt, and General Electric. See below for additional key insights about each of these top brand winners below.
Outperforming all others was Craftsman. Across all 225 categories, Craftsman earned top brand over 200 times in the last ten years.
Stanley was the runner up for brands that last with 111 occurrences as top brand winner.
Black & Decker had 108 occurrences for the number one brand spot.
Dewalt came in fourth place among the contenders for brands that last with 96 occasions.
Appliances are a key product category within the home improvement industry. General Electric (GE) was our fifth strongest brand overall in terms of frequency with a total of 78 number one instances.
There are many factors that go into why brands maintain consumer loyalty and share. From brands and stores considered to purchase drivers, TraQline Durable IQ tracks market insights that shed light on these factors — for these five top brands and hundreds more.
If you would like more information on the brand loyalty insights available through Durable IQ, visit our site or send us a note at email@example.com. Furthermore, our team will be at the HIRI 2023 Insights Summit later this year, and would love to discuss these insights and more.
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