WEBINAR: What Drives Homeowner Project Decisions? Insights from HIRI’s Project Decision Study

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Gain a competitive edge with fresh insights into how homeowners make decisions on $5,000+ home improvement projects. In this exclusive HIRI member webinar, Stephen Giles, HIRI’s Senior Research Director, will highlight key findings from HIRI’s latest Project Decision Study, revealing how homeowners plan, finance, and execute projects across 47 categories—and what this means for winning in today’s home improvement market.

In this webinar, you’ll learn:

What truly motivates homeowners to start projects, spend more, and follow through to completion
How homeowners select products, professionals, and purchasing channels—and where influence matters most
How project timelines, spending patterns, and household demographics shape opportunity across the home improvement journey

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