May 31, 2023
Homeowner
Contractor
Consumer

WEBINAR: Then & Now-5-Year Online Purchase Behavior in Home Improvement

Content is only available to paid members
Already a member? Sign In
video

The Covid-19 pandemic fundamentally altered consumer shopping behavior — as well as the way retailers and brands run their businesses. Now, with the world returning to "normal," it begs the question: are consumer behavior trends reverting back as well?

In this webinar, we take a deep dive into consumer and Pro data to understand this question. Through analysis of HIRI's Contractor Study on Product Purchase Channel Preferences and TraQline's online purchase rate data we uncovered 5 years of online marketplace trends for over 170 different product categories.

What you will learn in this webinar:

  • Retailer market share changes — online vs. brick
    • Big Box, Amazon, & Wayfair
  • Changes to online purchase rates by category
  • Shopping behaviors such as:
    • Shop online activity type
    • Online cross shopping
    • BOPIS (Buy Online, Pickup In-Store)
  • Usage of mobile apps to make purchases
Not Yet a Member?
Learn more about HIRI member benefits and the scope of research that would become available to you and your entire team. Schedule a meeting directly with Dave King, HIRI's Executive Director.
Explore Membership
How Much Does a Membership Cost?
View Pricing

Upcoming Events

As a HIRI member, you get full access to research reports designed to support strategic decisions – covering homeowner behaviors, market forecasts, contractor trends, and more. Filter by topic, audience, or date to find what matters most to your business.

Edit

Filters

Research Target

Research Topics

Available To

Sort By:
Edit

Become a Sponsor

Interested in sponsoring a webinar or the HIRI Summit? Click below to get connected and start the conversation.

Learn More
CTA-webinar-listing

FAQs

Where can I find courses or webinars on the latest trends in home improvement?
Where can I find educational materials focused on the economic factors affecting home improvement?
What educational programs does HIRI offer for understanding the home improvement market?