WEBINAR: Holiday 2024 Insights & Preparing for Growth in 2025
As the 2024 holiday season wraps up, it's time to evaluate what worked, what didn’t, and how home improvement retailers and brands can apply key insights to fuel growth in 2025. Consumer behaviors during the holidays often signal trends for the year ahead— are you ready to capitalize on the opportunities they reveal?
Join Madison Kuchar, Senior Insights Associate at YipitData, as she unpacks the most impactful trends from the 2024 holiday season. Discover how top retailers and brands navigated challenges, captured customer attention, and positioned themselves for success in the evolving home improvement market.
What you’ll take away:
- Which home improvement retailers excelled during the 2024 holiday season and how they captured shopper loyalty
- Which product categories saw the most growth and why: discover where consumers spent their dollars and how these trends can shape your 2025 strategy
- How leading brands innovated and positioned themselves to resonate with shoppers
- Effective pricing and promotional strategies that delivered strong results
- Key shopper insights on customer engagement and strategies to drive loyalty in 2025
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The Home Improvement Research Institute (HIRI) is also a powerful resource of research, as well as courses, webinars, and events related to the home improvement industry. HIRI hosts a free quarterly webinar, "State of the Home Improvement Industry," exploring rends, insights, and forecasts. HIRI also will host other webinars on various topics that are timely and relevant to home improvement professionals. Additionally, the annual HIRI Home Improvement Summit brings together manufacturers, retailers, partners and others from the home improvement industry for presentations, panel discussions, and more.
There are several other industry organizations that offer occasional courses and webinars to help you stay on top of the latest trends in home improvement. These include the National Association of Home Builders (NAHB), the National Association of Realtors (NAR), and the National Kitchen + Bath Association (NKBA).
The Home Improvement Research Institute (HIRI) also offers data-rich research that highlights various economic factors and how they are impacting the home improvement industry. A few examples include HIRI's monthly Economic and Industry Update and quarterly U.S. Size of the Home Improvement Products Market Report and Forecast. For a more educational experience, check out HIRI's webinars, where researchers and experts walk through the data, point out significant statistics, and provide insight on how these economic trends impact the industry.
You can also find an array of educational materials that focus on the economic factors affecting home improvement from the Harvard Joint Center for Housing Studies, the National Association of Home Builders (NAHB), and other industry associations.
The Home Improvement Research Institute (HIRI) offers numerous webinars to educate home improvement professionals on various research topics related to projects, products, channels, and market trends.
Some of these webinars are free, such as HIRI's State of the Home Improvement Industry webinar, which delivers a timely look at the market forces shaping homeowner behavior, demand patterns, and industry performance grounded in HIRI’s trusted research.
Others are exclusive to HIRI members, giving them additional insight into market trends and statistics, as members of HIRI's research team dig deeper into the organization's recent studies and explain what the data means for industry professionals.
Additionally, HIRI offers an annual in-person Home Improvement Insights Summit, which is an opportunity to meet and network with representatives from the leading brands, partners, and experts in the home improvement industry.
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