Menu
    June 25, 2026
    Homeowner

    WEBINAR: The Next Wave of Home Improvement: Gen Z and Aging in Place Trends Shaping the Market

    Content is only available to paid members
    Already a member? Sign In
    video
    See our webinar presented on June 25th at 1 PM EST where HIRI’s Senior Research Director, Stephen Giles, presents an in-depth look at two of the most influential forces shaping the future of home improvement: Gen Z homeowners and aging-in-place households. Drawing from HIRI’s latest consumer research and Quarterly Tracker data, this webinar will explore how these audiences are approaching projects, spending, motivations, and decision-making and what it means for the industry moving forward.

    Attendees will gain actionable insights into project behavior, market opportunity, purchasing patterns, and the evolving needs driving home improvement activity across generations.

    Attendees Will Learn

    • Key trends shaping Gen Z home improvement activity
    • How younger homeowners are approaching projects, spending, and DIY
    • The growing opportunity around aging-in-place projects and accessibility needs
    • Motivations driving home modifications across generations
    • Emerging consumer behaviors influencing future home improvement demand
    Not Yet a Member?
    Learn more about HIRI member benefits and the scope of research that would become available to you and your entire team. Schedule a meeting directly with Dave King, HIRI's Executive Director.
    Explore Membership
    How Much Does a Membership Cost?
    View Pricing

    Upcoming Events

    As a HIRI member, you get full access to research reports designed to support strategic decisions – covering homeowner behaviors, market forecasts, contractor trends, and more. Filter by topic, audience, or date to find what matters most to your business.

    Explore Membership
    Register for HIRI Summit
    Edit

    Filters

    Research Target

    Research Topics

    Available To

    Featured Events

    Sort By:
    September 29, 2026 - September 30, 2026
    In-Person

    2026 Home Improvement Insights Summit

    The HIRI Home Improvement Summit brings together manufacturers, retailers, partners and all whose success is tied to the home improvement industry. Most attendees work in strategy, insights and marketing and come to the Summit to network, craft smarter strategies, improve planning, and make better decisions.
    2023-HIRI-Summit-Attendees
    Edit

    Become a Sponsor

    Interested in sponsoring a webinar or the HIRI Summit? Click below to get connected and start the conversation.

    Learn More
    CTA-webinar-listing

    FAQs

    Where can I find courses or webinars on the latest trends in home improvement?
    Where can I find educational materials focused on the economic factors affecting home improvement?
    What educational programs does HIRI offer for understanding the home improvement market?
    Follow us on LinkedIn
    Contact Us

    Sign In to Your Account or
    Research
    Resources
    About Us

    © 2026 Home Improvement Research Institute.  All rights reserved.

    Privacy Policy  |  Legal