WEBINAR: The Next Wave of Home Improvement: Gen Z and Aging in Place Trends Shaping the Market

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Join us for our webinar on June 25th at 1 PM EST where HIRI’s Senior Research Director, Stephen Giles, presents an in-depth look at two of the most influential forces shaping the future of home improvement: Gen Z homeowners and aging-in-place households. Drawing from HIRI’s latest consumer research and Quarterly Tracker data, this webinar will explore how these audiences are approaching projects, spending, motivations, and decision-making and what it means for the industry moving forward.

Attendees will gain actionable insights into project behavior, market opportunity, purchasing patterns, and the evolving needs driving home improvement activity across generations.

Attendees Will Learn

Key trends shaping Gen Z home improvement activity
How younger homeowners are approaching projects, spending, and DIY
The growing opportunity around aging-in-place projects and accessibility needs
Motivations driving home modifications across generations
Emerging consumer behaviors influencing future home improvement demand

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