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    September 10, 2021

    Online Home Improvement Consumer Purchasing - 2021

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    The Home Improve­ment Research Insti­tute (HIRI) com­mis­sioned Deci­sion Ana­lyst to con­duct the 2021 install­ment of the organization’s sur­vey which explores the impact of e‑business on the home improve­ment industry.

    Objectives

    Under­stand the path to pur­chase for home improve­ment prod­ucts online.
    Under­stand which home improve­ment prod­uct cat­e­gories are more like­ly to be pur­chased online than in-store (or vice versa).
    Iden­ti­fy the rea­sons why home improve­ment con­sumers pur­chase online.

    Other Iterations

    Online Home Improvement Purchasing

    Research Files

    Cross Tabulations

    Online Home Improvement 2021 data tabs

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