Retailer-Level Intelligence Built for Building Products
Your next merchant meeting is on the calendar. You know your category, you know your product, and you know your pitch. What you might not know is what happened at Lowe's last quarter while you were focused on Home Depot. Or that a competitor quietly picked up six months of momentum at Menards.
That blind spot is what Pulse was built to close. And starting now, HIRI members get a version of Pulse that nobody else has access to.
What Pulse Is and What It Is Not
Pulse is Datavations' market intelligence report built on census-level point-of-sale data. Actual in-store transactions at the register across Home Depot, Lowe's, and Menards. Not surveys, not panel estimates, not projections. Not e-commerce or pro-desk channels. Real sell-through data, clearly scoped to in-store.
The normal version of Pulse has been giving manufacturers a way to follow category trends and competitive movement at the top level, delivered straight to their inbox. Hundreds of building product professionals already use it to stay current.
But HIRI members told us the free version wasn't enough. They wanted longer trend lines. They wanted to see what was happening at each retailer individually. They wanted data they could actually bring into a business review.
So we built it.
Preview of the HIRI Member Edition of Pulse
What HIRI Members Get
The Pulse HIRI Member Edition adds real depth to what the free report offers. Every piece of it is built around the conversations building product manufacturers are already having with buyers.
13 months of trend data, broken out by retailer. A full thirteen-month view with Home Depot, Lowe's, and Menards separated into per-retailer sparklines. That is enough history to see seasonal patterns, spot where a retailer is gaining or losing momentum in your category, and compare year-over-year movement. When you walk into a quarterly business review and can show a buyer exactly how their category performed relative to the competition over the past year, that is a different kind of meeting.
The HIRI Member Edition extends trend visibility to 13 months with retailer-level breakouts.
Brand share rankings with 6-month directional indicators. A clear read on where brands in your category stand right now and which direction they have been moving over the past six months. Not a deep analytical exercise every time you open the report. A fast, structured view of competitive positioning that tells you whether you are gaining ground or losing it, and at which retailer.
Current category ranking showing $ sales share by brand and 6-month directional movement.
3-retailer category view with total sales, ASP, and unit volume. One report that combines Home Depot, Lowe's, and Menards into a single category-level view so you see the full picture. Not just what is happening inside one retailer's four walls. Channel-specific shifts that you would miss in aggregate data show up here.
HIRI Member Edition report header with combined category $ sales, average selling price, and unit sales across all three retailers.
A branded PDF, delivered monthly to your inbox. No dashboard to remember to check. No login to dig up. Pulse arrives as a formatted report on a consistent schedule so the data is there when you need it.
320+ Categories, Aligned to HIRI's Taxonomy
The Member Edition is organized around HIRI's 25 Building Product Categories, with more than 320 individual product lines mapped across retailers within them. The report structure matches the taxonomy HIRI members already work with. No translating between frameworks, no mapping our categories back to yours.
Datavations has mapped cross-retailer coverage across all three major retailers for these categories. That consistency is what makes the comparisons real. You are not looking at Home Depot data built one way and Lowe's data built another. Same methodology, same granularity, apples to apples.
You are not locked into one category either. If you compete across faucets and countertops, or hand tools and power tools, subscribe to each one independently. The full list of available categories is on the signup page, and we are continuing to expand coverage.
Why This Exists for HIRI Members
HIRI members asked for it. During the partnership conversations that led to this edition, the feedback was consistent: manufacturers in this industry want more than a high-level read on their category. They want retailer-level specificity and the trend depth that actually informs how they prepare for a meeting, track competitive shifts, and plan the next quarter.
The free Pulse gives you a useful signal. The HIRI Member Edition gives you the context around that signal. Which retailer is driving the movement. How long the trend has been building. Where brands in your category rank relative to six months ago. That is the difference between knowing something changed and understanding what it means for your business.
See It at the HIRI Insights Summit
We will be at the HIRI Insights Summit on September 29-30 in Minneapolis, walking through the Member Edition in detail. How it compares to the free Pulse, what is coming next, and how manufacturers are already using it. If you are attending, we would welcome the chance to show you in person.
Get Started
The Pulse HIRI Member Edition is available now, exclusively for HIRI members. Signing up takes less than a minute. Select your categories and your first report arrives in your inbox.
→ Sign up at datavations.ai/pulse-hiri
Questions? Reach us at connect@datavations.ai.
About Datavations
Datavations delivers census-level point-of-sale intelligence for the home improvement and building materials industry, covering major retailers including Home Depot, Lowe's, Menards, Ace Hardware, and Tractor Supply. Our data helps manufacturers track market share, monitor competitive movement, and prepare for merchant meetings with confidence. Learn more at datavations.ai.
