Shifting DIY Channel Behavior: A Preview of HIRI’s DIY Retail Study

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Aug 20, 2020 @ 1:00 PM EDT
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Home­own­er pur­chas­ing pat­terns have slow­ly changed over the years and the ongo­ing pan­dem­ic has added to the change. Grant Farnsworth of the Farnsworth Group presents shift­ing pat­terns in DIY chan­nel behav­ior and how mem­bers can under­stand their poten­tial customers.

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