Path to an Online Home Improvement Purchase

Objec­tive:

Under­stand­ing the mod­ern con­sumer is more than just under­stand­ing their pur­chas­es. To under­stand your poten­tial cus­tomers, you must under­stand the whole shop­ping process. This report is designed to bet­ter under­stand the full pur­chas­ing process of cus­tomers who are pur­chas­ing home improve­ment prod­ucts online. This cov­ers ini­tial aware­ness of a prod­uct, any prod­uct research, the pur­chase process, and any post-pur­chase activity.