Analyze the purchasing behavior and preferences of homeowners across various building product groups (BPG).
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Product Purchase Research
Biennial Home Improvement Product Purchase Tracking Study (PPTS)
HIRI’s Product Purchase Tracking Study is one of the core research studies provided to members that dives into detail on products purchased by US household consumers in the past year. The research delivers detailed insights into market trends, product purchase incidence and installations completed among both Consumer and Pro audiences. Product categories studied include: Building Materials & Structural Systems, Exterior Envelope, Furniture, Appliances, & Cleaners, Interior Finish, Mechanical Systems, Tools & Accessories, and Yard & Outdoor Living.
Objectives
Examine the impact demographics and home characteristics have on home improvement product purchases.
Identify factors most important to homeowners’ product selection and purchasing decisions.
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