Contractor Research Deep Dive

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Understanding how contractors research and choose building products is essential to connecting with this influential audience. HIRI’s Contractor Research Deep Dive explores the decision-making process, information preferences, and key factors that shape contractors’ product selections. This study provides actionable insights to help manufacturers and vendors better support contractors throughout every phase of a project.

Objectives

Investigate the steps contractors take in researching and selecting building products

Identify the most valued information sources and resources used by contractors

Analyze the frequency and timing of contractors’ research behaviors across project phases

Determine contractors’ satisfaction levels with the current availability and quality of product information

Segment contractors by attitudes, behaviors, and firm characteristics to identify patterns in product research and selection behaviors

Examine how vendor and manufacturer relationships influence contractors’ research, selection, and loyalty, focusing on connections, programs, and support services