Infographic: What Contractors Say About Online Shopping

In 2019, the Home Improvement Research Institute (HIRI) partnered with The Farnsworth Group to survey 1,695 contractor professionals, including remodelers and specialty tradespeople, to gain insight into the contractor product market. Questions examined industry behaviors to reveal online purchasing trends. Here are a few highlights:

  • The East and West coasts are more price-sensitive for online purchases, while Midwest and South region contractors value convenience to jobsite.
  • Larger contractor companies are increasing their online spend but still buy many products primarily in-store.

To learn more about professional contractors’ online purchasing behavior, download this free infographic detailing results from the HIRI 2019 Contractor Study.