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A strong strate­gic foun­da­tion is crit­i­cal for build­ing or remod­el­ing brands in the com­pet­i­tive home improve­ment cat­e­go­ry. See HIR­I’s webi­nar where Wray Ward will show you how research should inform your mar­ket­ing strat­e­gy and build a brand plat­form that pro­vides a sta­ble foun­da­tion for your company’s mar­ket­ing communications.