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    Contractor Topic Study: Brand And Supplier Loyalty

    The HIRI Con­trac­tor Top­ic Study sur­veys more than 500 pro­fes­sion­al con­trac­tors bien­ni­al­ly to bet­ter under­stand con­trac­tor behav­iors, atti­tudes, and busi­ness prac­tices in the home improve­ment market.

    In HIRI’s Q4 2023 release, mem­bers receive a report pro­vid­ing con­trac­tor insights on lev­els of con­trac­tor loy­al­ty, home improve­ment loy­al­ty dri­vers, oppor­tu­ni­ties to cre­ate loy­al­ty, and key con­trac­tor loy­al­ty pro­gram ele­ments. Data tables are pro­vid­ed for cus­tom analy­sis with break­outs by con­trac­tor type.

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