U.S. Size Of The Home Improvement Products Market - 2026 Q3

Siding and exterior trim was the fastest-growing building product category over the past five years, but its growth is set to slow sharply, from 9.2% annually to just 2.2%.

Windows, skylights, and patio doors show a similar pattern, decelerating from 8.7% annual growth over 2020-2025 to a projected 2.8% a year through 2030. Kitchen and bath cabinets are forecast to be one of the few categories to shrink outright in 2026, down 2.1%.

Hardware stores and home centers pulled away from the rest of the building materials retail category in the first half of 2026.

Hardware store sales grew 8.7% in the first quarter of 2026 and 9.8% in the second quarter of 2026, while home center sales grew an estimated 6.1% and 6.6% over the same two quarters. Other building material dealers moved the opposite direction, with sales estimated down 7.4% and 6.2% in those same two quarters, even as the overall category fell 2.1% for full-year 2025.

Home improvement growth is set to diverge sharply by region in 2026, from 4.1% in the East South Central to just 1.4% in New England.

The East South Central region will lead all regions in 2026 growth, followed by the West South Central at 3.4% and the South Atlantic at 2.8%. New England and the Middle Atlantic will trail every other region, growing just 1.4% and 1.7% respectively.

September 8, 2026

U.S. Size Of The Home Improvement Products Market - 2026 Q3

Siding and exterior trim was the fastest-growing building product category over the past five years, but its growth is set to slow sharply, from 9.2% annually to just 2.2%.

Hardware stores and home centers pulled away from the rest of the building materials retail category in the first half of 2026.

Home improvement growth is set to diverge sharply by region in 2026, from 4.1% in the East South Central to just 1.4% in New England.

Objectives

Past Iterations

Research Files

Data File(s)

Related Research