Provide key macro-economic indicators relevant to the home improvement market in the US including population characteristics, employment and income figures.
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July 24, 2026
Reference Guide for the U.S. Home Improvement Market
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35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
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35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
Click to enlarge
35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
The Home Improvement Research Institute commissioned the 2026 edition of the US Reference Guide to provide HIRI member firms a single go-to source for data related to the home improvement market.
Present relevant data on consumer expenditures, housing characteristics and housing activity.
Compile these metrics by region to highlight regional variations and trends where possible.
HIRI US Reference Guide 2026 Introduction
Research Files
Data File(s)
HIRI US Reference Guide 2026 Data File
Related Research
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Infographic
Key Homeowner and Contractor Trends in Q1 2026
Home improvement activity has been off to a slower start in 2026, with...
Infographic
What’s Driving Home Improvement Spending in 2026?
Despite a continued level of financial strain and tempered customer co...
Webinar
HIRI Home Improvement Industry & Recent Research Update - November 2026
Join HIRI Executive Director Dave King for a timely update on the late...
Fast Fact
Homeowners who finance spend nearly 3 times more per project than those who don't, $12,500 versus $4,250, despite having lower net worth.
Financed and non-financed homeowners report the same median household ...
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