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    January 15, 2026

    Home Improvement Project Activity Tracker - 2025 Q4

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    Under­stand­ing the dynam­ic land­scape of home improve­ment is cru­cial for busi­ness­es and researchers alike. This study aims to gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment ini­tia­tives, shed­ding light on the recent activ­i­ties they have under­tak­en with­in the last 90 days and planned activ­i­ties in the next 90 days. You will see detail on project activ­i­ty by areas of the home, prod­uct cat­e­gories pur­chased, where prod­ucts were pur­chased and more.

    Objectives

    Gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment initiatives.
    Inves­ti­ga­tion of recent home improve­ment activ­i­ties con­duct­ed with­in the last 90 days.
    Ana­lyze evolv­ing chan­nel behav­iors over time in home improve­ment practices.
    Delve into research pat­terns and influ­en­tial fac­tors shap­ing project and prod­uct pur­chas­ing decisions.
    Under­stand the rea­sons why home­own­ers did not under­take home improve­ment activ­i­ties in the last 90 days.
    Antic­i­pate future home improve­ment endeav­ors by under­stand­ing home­own­ers’ project intentions.

    Past Iterations

    HIRI Quarterly US Homeowner Project Activity Tracker Report Q4 2025

    Research Files

    Cross Tabulations

    HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 1 Summary by Qtr Q4 2025
    HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 2 Demographics Q4 2025
    HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 3 Contractor BLDG Products Mort Rate EMP Status Q4 2025
    HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 5 Demographics by Qtr Q4 2025
    HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 6 Contractor BLDG Products Mort Rate EMP Status by Qtr Q4 2025

    Data File(s)

    HIRI Quarterly US Homeowner Project Activity Tracker SPSS File Q4 2025
    HIRI Quarterly US Homeowner Project Activity Tracker Detailed Data File Q4 2025

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