Assess home improvement activity among Gen Z homeowners, including the types of projects undertaken and whether the work was completed DIY or hired out.
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January 6, 2026
Gen Z Project Activity Study
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As Gen Z continues to enter homeownership, their approach to home improvement is beginning to reshape the residential projects landscape. HIRI’s Gen Z Project Activity Study provides a data-driven look at how this emerging generation engages in home improvement, what projects they take on, where they invest their dollars, and what motivates their decisions. Leveraging proprietary survey data from Gen Z homeowners alongside U.S. permit data, this study delivers actionable insights into current behaviors and future expectations, helping industry stakeholders better understand and anticipate Gen Z’s impact on the home improvement market.
Objectives
Identify the areas of the home Gen Z prioritizes and the products they purchase for their home improvement projects.
Examine Gen Z’s project motivations, as well as their experiences and challenges during recent home improvements.
Evaluate Gen Z’s level of home improvement investment and their near-term outlook for future project activity.
Explore nationwide permit data to gauge generational patterns in home improvement activity across the U.S.
GenZ Project Activity Study Report 2025
Research Files
Cross Tabulations
GenZ Project Activity Crosstab 1 Income Gender Region-Dec 2025
GenZ Project Activity Crosstab2 Relationship Race Education-Dec 2025
GenZ Project Activity Crosstab3 Home Type Area HI Proj Completion-Dec 2025
GenZ Project Activity Crosstab4-Dec 2025
GenZ Project Activity-Homeowner Qrtly Tracker Crosstab1-Q3 2025
Data Files
GenZ Project Activity Permit Data-Shovels-Dec 2025
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