Do It Herself: Analyzing The Female DIY Experience

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In response to emerging trends and evidence suggesting a gender divide in the DIY home improvement sector, the Home Improvement Research Institute (HIRI) conducted a comprehensive study to examine these disparities. This research was initiated under the hypothesis that underlying discrepancies might reveal a different narrative for female participants, particularly in how they access and engage with DIY projects.

Objectives

Investigate the variation in DIY experiences among women across different demographics

Explore women’s DIY progression, challenges faced, and recommendations for new DIYers

Identify commonly utilized resources and planning behaviors among DIYers

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HIRI Female DIY Report 052024

Research Files

Cross Tabulations

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HIRI Female DIY Data File 052024

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HIRI Female DIYer SPSS File 052024

Infographic

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How Female DIYers Engage in HI Projects in 2024

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