November 28, 2023

Contractor Topic Study: Brand And Supplier Loyalty

The HIRI Con­trac­tor Top­ic Study sur­veys more than 500 pro­fes­sion­al con­trac­tors bien­ni­al­ly to bet­ter under­stand con­trac­tor behav­iors, atti­tudes, and busi­ness prac­tices in the home improve­ment market.

In HIRI’s Q4 2023 release, mem­bers receive a report pro­vid­ing con­trac­tor insights on lev­els of con­trac­tor loy­al­ty, home improve­ment loy­al­ty dri­vers, oppor­tu­ni­ties to cre­ate loy­al­ty, and key con­trac­tor loy­al­ty pro­gram ele­ments. Data tables are pro­vid­ed for cus­tom analy­sis with break­outs by con­trac­tor type.

You may find HIR­I’s past Con­trac­tor top­ic stud­ies in the links below:

• Skilled Labor Short­age and Finan­cial Health-Spring 2023
• Prod­uct Pur­chase and Chan­nel Pref­er­ences-Fall 2022
• Prod­uct Pric­ing, Sup­ply Chain and Time­lines — Spring 2022
• Mate­r­i­al Short­ages and Chan­nel — Fall 2021
• Pro’s and their Client Rela­tion­ships — Spring 2021