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June 26, 2025
Contractor Research Deep Dive
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Understanding how contractors research and choose building products is essential to connecting with this influential audience. HIRI’s Contractor Research Deep Dive explores the decision-making process, information preferences, and key factors that shape contractors’ product selections. This study provides actionable insights to help manufacturers and vendors better support contractors throughout every phase of a project.
Objectives
Investigate the steps contractors take in researching and selecting building products
Identify the most valued information sources and resources used by contractors
Analyze the frequency and timing of contractors’ research behaviors across project phases
Determine contractors’ satisfaction levels with the current availability and quality of product information
Segment contractors by attitudes, behaviors, and firm characteristics to identify patterns in product research and selection behaviors
Examine how vendor and manufacturer relationships influence contractors’ research, selection, and loyalty, focusing on connections, programs, and support services
HIRI Contractor Research Deep Dive Report June 2025
Research Files
Cross Tabulations
HIRI Contractor Research Deep Dive Banner 1 Firmographics June 2025
HIRI Contractor Research Deep Dive Banner 2 Building Product Categories June 2025
HIRI Contractor Research Deep Dive Banner 3 Product Spend Research Timeline June 2025
Data Files
HIRI Contractor Deep Dive Data SPSS File June 2025
HIRI Contractor Research Deep Dive Detailed Data File June 2025
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