Generational Differences In Home Improvement Activity

The Home Improve­ment Research Insti­tute (HIRI) is proud to present a com­pre­hen­sive study that explores the diverse approach­es home­own­ers of dif­fer­ent gen­er­a­tions take towards home improve­ment, repair, and main­te­nance. By com­pil­ing recent pri­ma­ry and sec­ondary research, this study pro­vides valu­able insights into the pref­er­ences, influ­ences, and behav­iors that vary among gen­er­a­tional groups. Under­stand­ing these dif­fer­ences is cru­cial for tai­lor­ing mar­ket­ing strate­gies and meet­ing the unique needs of each generation.