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    June 24, 2026

    Generational Differences In Home Improvement Activity

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    35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
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    21% of Millennials Invested Over $5,000 in Home Improvement
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    49% of Millennials Plan to Increase Home Improvement Spend

    The Home Improvement Research Institute (HIRI) is proud to present an in-depth study examining the varied approaches homeowners across generations take toward home improvement, repair, and maintenance. Drawing on recent primary and secondary research, this report delivers valuable insights into the preferences, motivations, and behaviors that distinguish generational groups. Understanding these differences is essential for developing effective marketing strategies and addressing the evolving needs and expectations of each generation.

    Objectives

    Analyze how home improvement activity, project mix, spending, and project intensity differ across generations.
    Identify generational differences in homeowner motivations, barriers, confidence, and project decision drivers.
    Evaluate how generations differ in research, shopping, purchase, and influence behaviors across home improvement categories.
    Quantify how planned home improvement activity, project intent, financing needs, and anticipated spend vary across generations.
    Assess how emerging homeowner priorities may shape future home improvement demand across generations. 
    HIRI Generational Differences in Home Improvement Activity PPT Report Jun 2026
    HIRI Generational Differences in Home Improvement Activity PDF Report June 2026

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