Filtered by category: Contractor Clear Filter

What do contractors say about online shopping

Infographic: What Contractors Say About Online Shopping

In 2019, the Home Improvement Research Institute (HIRI) partnered with The Farnsworth Group to survey 1,695 contractor professionals, including remodelers and specialty tradespeople, to gain insight into the contractor product market. Questions examined industry behaviors to reveal online purchasing trends. Here are a few highlights:

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Contractor Insights on Tariffs

How will tariffs and the Tax Act affect your business? 

How will recent tariffs and the 2017 Tax Cuts and Jobs Act affect home improvement industry pros and their businesses? For the answers, the Home Improvement Research Institute (HIRI) surveyed nearly 300 panelists across various construction and remodeling trades.

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Home Services with the Highest Demand

Which home improvement services have the highest demand, and who’s buying them?

In the last decade, it has become increasingly more common to hire professionals for home improvement projects. The Home Improvement Research Institute’s (HIRI) Product Purchase Tracking Study found that today at least 10% more homeowners are using home services than in 2009, resulting in a near-40% increase in the number of services purchased in a year.

Study Highlights

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Issues Impacting Contractors

Each quarter, the Home Improvement Research Institute (HIRI) partners with The Farnsworth Group and HomeAdvisor to survey contractors on a rotating list of topics, as well as their industry and business sentiment. The two most recent contractor topic studies covered the effects of tariffs and the tax act in the fourth quarter of 2018 and a construction industry labor shortage in the first quarter of 2019.

Study Highlights

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Home Improvement Pro Shopping Behavior

How do home improvement pros decide where to shop?

What drives remodeling, landscaping and other home improvement pros to shop at a home improvement warehouse store versus a specialty distributor? What factors do they consider most critical for strong supplier partnerships?

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Contractor Study Sheds Light on Purchase Behaviors of Remodelers and Specialists

HIRI surveyed more than 1,600 remodelers and specialists to track product category activities and purchase behaviors.

Here are six highlights from the study:

  1. Remodelers and specialists purchase a lot of their materials from warehouse home centers like Lowe’s and Home Depot. That being said, generalists reported using specialty suppliers 9 percent more than in 2015.
  2. Specialists increased home center usage by 11 percent compared to this time last year, and both groups are increasingly buying less from lumber building material dealers.
  3. When presented with a name brand tool or material, home improvement remodelers and specialty contractors choose it over the store brand two-thirds of the time. While it varies across categories, this highlights pros’ preference for quality and service, not just low prices. “Holistically, quality has increased in importance as price pressure has been relieved and brand is often a surrogate for quality,” said Grant Farnsworth, partner and director of business development at The Farnsworth Group. “Price is still important, but 10 or 15 years ago, it was the only factor. As that price pressure declines, quality and service become more important.”
  4. Around two-thirds of those surveyed said that their sales volume increased over the past two years.
  5. Most pros are incorporating universal design and aging-in-place practices into their trade. Only 9 percent of general remodelers said this is not a priority for them.
  6. Nearly three-quarters of respondents use a substantial amount of environmentally friendly products. “Part of this is by default, as more and more companies are making products that are environmentally friendly,” Farnsworth said. “It’s also been some time since we’ve started talking about green, so contractors’ comfort level is increasing, especially as they realize that being environmentally friendly equals a nice return on investment for the homeowner.”

Research for this biennial study comes from HIRI in conjunction with The Farnsworth Group. To access primary research on contractor purchase behaviors, join HIRI.