HIRI Webinar: The Millennial Home Invasion: Is Your Brand Ready For This Vital Audience?

Mil­len­ni­als are reshap­ing the home improve­ment mar­ket­place like no gen­er­a­tion before them. They aren’t just home­own­ers — they’re dig­i­tal natives, brand-savvy con­sumers, and the dri­ving force behind the next wave of mar­ket trans­for­ma­tion. Is your brand ready to con­nect with them in a mean­ing­ful way?

Join Patrick Cul­hane, VP of brand strat­e­gy at Brun­ner, to explore suc­cess­ful strate­gies for reach­ing mil­len­ni­als. Dis­cov­er how brands like Yella­Wood and The Home Depot Rental con­nect with this key audi­ence through inno­v­a­tive push-pull strate­gies and pur­pose-dri­ven ini­tia­tives. What you’ll leave with:

• A deep­er under­stand­ing of how and why mil­len­ni­als are reshap­ing the home­own­er­ship and work­place landscapes.
• Key insights into the val­ues, behav­iors, and brand expec­ta­tions that set mil­len­ni­als apart.
• An action­able 5‑point plan to bet­ter engage mil­len­ni­al home­buy­ers and ensure your brand stays relevant.