HIRI Hosted Webinar: Stop the Stall: How Brands Can Inspire Homeowners to Act

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Nov 13, 2025 @ 1:00 PM EST
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Despite strong eco­nom­ic indi­ca­tors, home improve­ment activ­i­ty in 2025 is falling short of expec­ta­tions. Home­own­ers are engaged but hes­i­tant. So what’s caus­ing the stall, and how can brands reignite momentum?

Join Brunner’s Sr. Brand Strate­gist Dan Krae­mer as he shares find­ings from a pro­pri­etary sur­vey of 900 U.S. home­own­ers and reveals the deep­er moti­va­tions behind why projects are being delayed or scaled back. This data-dri­ven ses­sion will unpack the dis­con­nect between mar­ket con­di­tions and home­own­er behav­ior, and offer action­able strate­gies for brands to inspire action.

What you’ll learn:

  • The sur­pris­ing role per­son­al moti­va­tions play over eco­nom­ic fac­tors when delay­ing major projects
  • How lead­ing brands like Yella­Wood are tap­ping into emo­tion­al dri­vers to spark engagement
  • 4 strate­gic approach­es to help your brand re-engage stalled home­own­ers and dri­ve demand

Whether you’re a man­u­fac­tur­er, retail­er, dis­trib­u­tor, or indus­try part­ner, this webi­nar will equip you with insights to bet­ter con­nect with today’s cau­tious con­sumer and turn hes­i­ta­tion into action.

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