HIRI Hosted Webinar: Stop the Stall: How Brands Can Inspire Homeowners to Act
Despite strong economic indicators, home improvement activity in 2025 is falling short of expectations. Homeowners are engaged but hesitant. So what’s causing the stall, and how can brands reignite momentum?
See Brunner’s Sr. Brand Strategist Dan Kraemer as he shares findings from a proprietary survey of 900 U.S. homeowners and reveals the deeper motivations behind why projects are being delayed or scaled back. This data-driven session will unpack the disconnect between market conditions and homeowner behavior, and offer actionable strategies for brands to inspire action.
What you’ll learn:
- The surprising role personal motivations play over economic factors when delaying major projects
- How leading brands are tapping into emotional drivers to spark engagement
- 4 strategic approaches to help your brand re-engage stalled homeowners and drive demand
Whether you're a manufacturer, retailer, distributor, or industry partner, this webinar will equip you with insights to better connect with today’s cautious consumer and turn hesitation into action.
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