Unlocking Growth: Understanding the Future of Home Improvement and the Evolving Needs of the Consumer

Over the past decade the home improvement landscape has grown increasingly complex as consumer attitudes and expectations evolve – options for DIY and DIFM are endless, consumers are savvier than ever and can become at-home pros, and the ability to engage and retain audiences has gotten even harder.

HIRI Membership Required

Online Home Improvement Consumer 2019

HIRI has established a research program focused on the online home improvement consumer. In the past, this research has focused on those who conduct research online for their home improvement projects, as well as those who eventually make an online purchase. While this information has been valuable to HIRI and its membership, it has not provided the depth of information that the HIRI membership was looking for.

HIRI Membership Required

Contractor Topic Study: Prevalence, Opinion, and Use of Trendy Product Categories Q3 2019

HIRI’s Contractor Topic Survey samples professional contractors to better understand data across various topics of the home improvement market.

HIRI Membership Required

Contractor Topic Study: Effects of Tariffs and Tax Act Q2 2019

HIRI’s Contractor Topic Survey samples professional contractors to better understand data across various topics of the home improvement market.

HIRI Membership Required

The Contractor Study 2019: Contractor Purchasing Behavior

For the first time since HIRI started the Contractor Study nearly 20 years ago, the research has expanded to more than just our biennial report. The expansion has given the HIRI the opportunity to detail more aspects of the contractor group. Part of this new contractor research program is the newly revised research on contractor purchasing.

HIRI Membership Required

The Contractor Study 2019: Online Purchasing Behavior

For the first time since HIRI started the Contractor Study nearly 20 years ago, the research has expanded to more than just our biennial report. The expansion has given the HIRI the opportunity to detail more aspects of the contractor group. Part of this new contractor research program is the newly revised research on contractor purchasing.

HIRI Membership Required

The Contractor Study 2019: Contractor Purchase Incidence Report

For the first time since HIRI started the Contractor Study nearly 20 years ago, the research has expanded to more than just our biennial report. The expansion has given the HIRI the opportunity to detail more aspects of the contractor group. Part of this new contractor research program is the newly revised research on contractor purchasing.

HIRI Membership Required

Our Research