Our Research

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

Results of the study are intend­ed to pro­vide an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. The ulti­mate objec­tives of this research are to help HIRI mem­bers iden­ti­fy unmet needs that pro­vide areas of oppor­tu­ni­ty, for­mu­late appro­pri­ate new mar­ket­ing mes­sages, and iden­ti­fy ini­tia­tives for dri­ving growth.

For the first time since HIRI start­ed the Con­trac­tor Study near­ly 20 years ago, the research has expand­ed to more than just our bien­ni­al report. The expan­sion has giv­en the HIRI the oppor­tu­ni­ty to detail more aspects of the con­trac­tor group. Part of this new con­trac­tor research pro­gram is the new­ly revised research on con­trac­tor purchasing.

For the first time since HIRI start­ed the Con­trac­tor Study near­ly 20 years ago, the research has expand­ed to more than just our bien­ni­al report. The expan­sion has giv­en the HIRI the oppor­tu­ni­ty to detail more aspects of the con­trac­tor group. Part of this new con­trac­tor research pro­gram is the new­ly revised research on con­trac­tor purchasing.

For the first time since HIRI start­ed the Con­trac­tor Study near­ly 20 years ago, the research has expand­ed to more than just our bien­ni­al report. The expan­sion has giv­en the HIRI the oppor­tu­ni­ty to detail more aspects of the con­trac­tor group. Part of this new con­trac­tor research pro­gram is the new­ly revised research on con­trac­tor purchasing.