Edit

March 10, 2026

U.S. Size Of The Home Improvement Products Market - 2026 Q1

Edit

Repairs and renovations continue to drive home improvement demand in Q1 2026.

Home improvement spending remains near record levels, even as housing turnover slows, with repair and replacement projects continuing to anchor demand.

Nearly 80% of homeowners are planning future maintenance projects.

DIY refreshes and essential replacements are outperforming large-scale remodels, as homeowners prioritize smaller, needs-based projects over discretionary upgrades.

73% of homeowners feel it's a bad time to buy a new house.

With nearly three-quarters of homeowners saying it’s a bad time to buy a new house, fewer moves are happening—shifting demand toward reinvestments in existing homes.

Building product spend and disposable income are trending positive as of Q1 2026.

Disposable income—not consumer sentiment—is the primary driver of home improvement spending, making financial capacity a more reliable predictor than consumer confidence.

Millennials and Gen X collectively contribute 56% of home improvement spending.

Millennials are steadily increasing their share of home improvement spending, while Boomers’ share continues to decline as homeownership demographics shift.

The home improve­ment industry’s only prod­uct-focused size of mar­ket study pro­vides data back to 1992 with 5‑year fore­casts for the con­sumer and pro­fes­sion­al mar­kets. Prod­uct cat­e­go­ry lev­el detail is pro­vid­ed for the con­sumer mar­ket and new in 2018 for the pro­fes­sion­al mar­ket. Geo­graph­ic detail is pro­vid­ed for the 9 Cen­sus divi­sions.

Objectives

Cal­cu­late the total mar­ket size of the home improve­ment prod­ucts mar­ket in the US and fore­cast like­ly spend over the next 5 years.
Exam­ine build­ing prod­uct spend across build­ing prod­uct cat­e­gories, cus­tomer type and region with­in the home improve­ment market.
Inves­ti­gate the pri­ma­ry fac­tors influ­enc­ing expen­di­ture in the build­ing prod­ucts sector.
 

Past Iterations

HIRI US SOM Report Mar 2026

Research Files

Data File(s)

HIRI US SOM Charts Mar 2026
HIRI US SOM Consumer Market Data Tables Mar 2026
HIRI US SOM Professional Market Data Tables Mar 2026
HIRI US SOM Summary Tables by BPC Mar 2026
HIRI US SOM Economic Outlook by Region Mar 2026

Related Research

Not a Member Yet?
Create a Free Account to Explore Our Other Resources