HIRI’s new Aging in Place Study explores how homeowners are modifying their homes to support long-term safety, accessibility, and independence. Drawing on homeowner insights and residential permit data from Shovels, the research highlights the motivations, projects, and decision-makers shaping aging-in-place investments. Download the report to uncover key trends influencing accessible and multigenerational home design.

HIRI’s Project Decision Study delivers a comprehensive look at how homeowners plan, fund, and execute mid- to large-scale home improvement projects across 47 categories. This research uncovers the motivations, influences, and decision-making behaviors that shape project timelines, spending, and product choices. Designed to support smarter strategy and planning, the study provides actionable insights members can apply across marketing, product development, and customer engagement.

What projects are Gen Z homeowners tackling, where are they spending their money, and how will their choices shape the future of home improvement? Learn more from HIRI’s Gen Z Project Activity Study.

Learn how different consumer segments prioritize American-made attributes in their purchasing behavior in HIRI’s Made in America Study.