March 18, 2026
Webinar
WEBINAR: What Drives Homeowner Project Decisions? Insights from HIRI’s Project Decision Study
Gain a competitive edge with data-driven insights into how homeowners plan, fund, and execute $5,000+ home improvement projects and what it means for winning in today’s market.
February 25, 2026
Webinar
WEBINAR: State of the Home Improvement Industry: Trends, Insights, and What’s Ahead
Explore the latest home improvement industry trends, homeowner insights, and market outlook in HIRI’s quarterly State of the Home Improvement Industry webinar.
February 23, 2026
Blog
Where Homeowners Intend to Spend the Most on Home Improvements in 2026
Despite a continued level of financial strain and tempered customer confidence to start 2026, the home improvement products market in the United States is expected to continue growing over the next few years. Home maintenance, repairs, and upgrades are a consistent spending category for households across the U.S.
February 21, 2026
Infographic
What’s Driving Home Improvement Spending in 2026? [INFOGRAPHIC]
Despite a continued level of financial strain and tempered customer confidence to start 2026, the home improvement products market is forecast to continue growing over the next few years—with home maintenance, repairs, and upgrades considered a consistent spending category for U.S. households. HIRI’s 2025 Project Decision Study explores the activities typically pursued by homeowners, particularly in the mid- to large-sized range.
January 28, 2026
Webinar
HIRI’s Quarterly Market Update Q1 2026
Join HIRI’s Quarter 1 Market Update webinar for the latest data and expert insights on homeowner activity, contractor sentiment, and home improvement market trends shaping the industry’s future.
January 26, 2026
Blog
What Merchants Expect from Product Line Reviews Today
How data-backed PLRs create better outcomes for retailers and suppliers Retail expectations for Product Line Reviews have changed. Learn how data-backed PLRs support better decisions across assortment, pricing, and inventory in this blog post by Datavations.
December 18, 2025
Blog
Coming Soon: An Enhanced HIRI Website
We’re excited to share that an enhanced HIRI website is launching soon, and is slated for mid-January. The enhancements you'll see rolled out are crafted with you at the center of every decision. As we approach the launch date, we want to give you a first look at what’s coming and what we're getting most excited about it.
December 9, 2025
Blog
10 Reasons Why ‘Made in America’ Still Matters: New Data on What Drives Homeowners to Buy American
There are several factors that influence homeowners in the United States when comparing and purchasing home improvement products: price, quality, and availability, to name a few. Where the product was manufactured is also an important consideration for many customers.
December 4, 2025
Fast Fact
Most homeowners say "Made in America" matters, but what happens when they have to choose?
Made in America ranks as a meaningful purchase priority for homeowners – yet this insight deepens when forced tradeoffs are introduced through advanced methods like conjoint analysis, which we unpack in the full report.
December 4, 2025
Fast Fact
Existing Values Influence Perceptions
Homeowners who value American-made products also perceive them as higher quality – reinforcing a feedback loop of belief and brand trust based on a customer's existing value set.
December 4, 2025
Fast Fact
Strong quality and reputation can bring Canadian products within reach of U.S. preference.
When Canadian-made products improve quality and reputation, they come close to matching U.S.-made preference—offering a viable path for North American manufacturers.
December 4, 2025
Fast Fact
High ratings aren’t enough – reputation still holds back Chinese goods.
Even with top marks for price and quality, Chinese-made goods lag in preference—showing that trust gaps remain despite product performance.
December 4, 2025
Fast Fact
The 3 mindsets around "Made in America" products.
When it comes to mindsets around a home improvement product's country of origin, consumers fall into three mindset-based clusters—Continental Preference, American Proud, and Global Pragmatist. Consider tailored messaging, pricing, and product positioning strategies around products "Made In America" because of this.
November 25, 2025
Blog
Motivating Homeowners to Pursue Energy Retrofits: Challenges and Opportunities
Energy efficiency and renewable energy, as well as their role in the home improvement industry, are not new concepts. However, it can be challenging to measure the degree to which energy-efficient and sustainable products and systems are actually penetrating different segments of the market and whether certain homeowners have a strong interest in pursuing projects in these areas.
November 20, 2025
Blog
10 Top Trends in Homeowner Readiness to Spend on Home Improvement Projects in 2025 and 2026
Homeowners in the United States are currently in a sensitive position as 2025 comes to a close and they prepare for the upcoming year. They face significant concerns over personal finances and rising costs, although there is less worry about broader trends, such as inflation, unemployment, and the political environment, based on our research.Homeowners show a cautiously engaged mindset. Strong intent persists with planned activity concentrated in maintenance projects.
November 20, 2025
Blog
9 Key Trends Among Contractors: Exploring Current Business Sentiments
The construction industry is constantly evolving, shaped by economic conditions, market shifts, and industry-wide challenges, from labor shortages to the cost and availability of materials.All of these factors have an impact on professional contractors and their business operations, such as the type of home improvement projects they’re involved with and their productivity, efficiency, and project timelines.
November 20, 2025
Webinar
WEBINAR: Inside Canada’s Economic Outlook: Inflation, Interest Rates, and What’s Next for Growth
Join Arlene Kish and Scott Hazelton from S&P Global on November 20 for an in-depth look at the key forces shaping Canada’s economic landscape.
November 14, 2025
Infographic
Motivating Homeowners to Pursue Energy Retrofits [INFOGRAPHIC]
Energy efficiency and renewable energy have been part of the home improvement conversation for decades, but today’s market presents a more layered challenge. HIRI’s Government Incentives and Energy Retrofit study reveals that while adoption of energy-efficient upgrades is broad, it is also uneven, shaped by income, age, geography, and differing levels of trust and awareness. Understanding these nuances can help manufacturers and retailers better align communications and product strategies with homeowner needs.
November 13, 2025
Webinar
HIRI Hosted Webinar: Stop the Stall: How Brands Can Inspire Homeowners to Act
Join Brunner’s Sr. Brand Strategist Dan Kraemer for this data-driven session as he unpacks the disconnect between market conditions and homeowner behavior, and offers actionable strategies for brands to inspire action.
October 31, 2025
Blog
What You Missed at the 2025 Home Improvement Insights Summit
The 2025 Home Improvement Insights Summit brought together leading economists, data experts, and industry strategists to unpack what’s driving today’s housing and remodeling markets and where the next wave of opportunity may emerge - whether that me customers, channels, or market opportunities. From macroeconomic shifts to consumer mindset changes and technology adoption, this year’s conversations underscored one theme: uncertainty is the new constant. As such, companies that choose informed adaptation in the face of uncertainty keep a competitive advantage.
