January 28, 2026
Webinar
HIRI’s Quarterly Market Update Q1 2026
Join HIRI’s Quarter 1 Market Update webinar for the latest data and expert insights on homeowner activity, contractor sentiment, and home improvement market trends shaping the industry’s future.
December 18, 2025
Blog
Coming Soon: An Enhanced HIRI Website
We’re excited to share that an enhanced HIRI website is launching soon, and is slated for mid-January. The enhancements you'll see rolled out are crafted with you at the center of every decision. As we approach the launch date, we want to give you a first look at what’s coming and what we're getting most excited about it.
December 9, 2025
Blog
10 Reasons Why ‘Made in America’ Still Matters: New Data on What Drives Homeowners to Buy American
There are several factors that influence homeowners in the United States when comparing and purchasing home improvement products: price, quality, and availability, to name a few. Where the product was manufactured is also an important consideration for many customers.
December 4, 2025
Fast Fact
Most homeowners say "Made in America" matters, but what happens when they have to choose?
Made in America ranks as a meaningful purchase priority for homeowners – yet this insight deepens when forced tradeoffs are introduced through advanced methods like conjoint analysis, which we unpack in the full report.
December 4, 2025
Fast Fact
Existing Values Influence Perceptions
Homeowners who value American-made products also perceive them as higher quality – reinforcing a feedback loop of belief and brand trust based on a customer's existing value set.
December 4, 2025
Fast Fact
Strong quality and reputation can bring Canadian products within reach of U.S. preference.
When Canadian-made products improve quality and reputation, they come close to matching U.S.-made preference—offering a viable path for North American manufacturers.
December 4, 2025
Fast Fact
High ratings aren’t enough – reputation still holds back Chinese goods.
Even with top marks for price and quality, Chinese-made goods lag in preference—showing that trust gaps remain despite product performance.
December 4, 2025
Fast Fact
The 3 mindsets around "Made in America" products.
When it comes to mindsets around a home improvement product's country of origin, consumers fall into three mindset-based clusters—Continental Preference, American Proud, and Global Pragmatist. Consider tailored messaging, pricing, and product positioning strategies around products "Made In America" because of this.
November 25, 2025
Blog
Motivating Homeowners to Pursue Energy Retrofits: Challenges and Opportunities
Energy efficiency and renewable energy, as well as their role in the home improvement industry, are not new concepts. However, it can be challenging to measure the degree to which energy-efficient and sustainable products and systems are actually penetrating different segments of the market and whether certain homeowners have a strong interest in pursuing projects in these areas.
November 20, 2025
Blog
10 Top Trends in Homeowner Readiness to Spend on Home Improvement Projects in 2025 and 2026
Homeowners in the United States are currently in a sensitive position as 2025 comes to a close and they prepare for the upcoming year. They face significant concerns over personal finances and rising costs, although there is less worry about broader trends, such as inflation, unemployment, and the political environment, based on our research.Homeowners show a cautiously engaged mindset. Strong intent persists with planned activity concentrated in maintenance projects.
November 20, 2025
Blog
9 Key Trends Among Contractors: Exploring Current Business Sentiments
The construction industry is constantly evolving, shaped by economic conditions, market shifts, and industry-wide challenges, from labor shortages to the cost and availability of materials.All of these factors have an impact on professional contractors and their business operations, such as the type of home improvement projects they’re involved with and their productivity, efficiency, and project timelines.
November 20, 2025
Webinar
WEBINAR: Inside Canada’s Economic Outlook: Inflation, Interest Rates, and What’s Next for Growth
Join Arlene Kish and Scott Hazelton from S&P Global on November 20 for an in-depth look at the key forces shaping Canada’s economic landscape.
November 14, 2025
Infographic
Motivating Homeowners to Pursue Energy Retrofits [INFOGRAPHIC]
Energy efficiency and renewable energy have been part of the home improvement conversation for decades, but today’s market presents a more layered challenge. HIRI’s Government Incentives and Energy Retrofit study reveals that while adoption of energy-efficient upgrades is broad, it is also uneven, shaped by income, age, geography, and differing levels of trust and awareness. Understanding these nuances can help manufacturers and retailers better align communications and product strategies with homeowner needs.
November 13, 2025
Webinar
HIRI Hosted Webinar: Stop the Stall: How Brands Can Inspire Homeowners to Act
Join Brunner’s Sr. Brand Strategist Dan Kraemer for this data-driven session as he unpacks the disconnect between market conditions and homeowner behavior, and offers actionable strategies for brands to inspire action.
October 31, 2025
Blog
What You Missed at the 2025 Home Improvement Insights Summit
The 2025 Home Improvement Insights Summit brought together leading economists, data experts, and industry strategists to unpack what’s driving today’s housing and remodeling markets and where the next wave of opportunity may emerge - whether that me customers, channels, or market opportunities. From macroeconomic shifts to consumer mindset changes and technology adoption, this year’s conversations underscored one theme: uncertainty is the new constant. As such, companies that choose informed adaptation in the face of uncertainty keep a competitive advantage.
October 31, 2025
Infographic
Three Homeowner Mindsets Shaping Social Media Influence [INFOGRAPHIC]
Social media continues to redefine how homeowners discover, plan, and execute home improvement projects. But according to HIRI’s Homeowner Social Media Influence on Home Improvement Shopping study, not all homeowners engage—or buy—the same way.
October 29, 2025
Blog
Tariffs, CPI Inflation, and Shifting Priorities in Home Improvement
This article provided by HIRI's Premier Platinum Summit Sponsor, OpenBrand. Authored by Ralph McLaughlin, Chief Economist.
October 29, 2025
Blog
Stop the Stall: How Brands Can Inspire Homeowners to Act
2025 Sales Are Not Meeting Expectations, Despite Sound Economic Numbers From 2015 to 2023, the home improvement industry experienced tremendous growth as the median project spend increased 29%, and the number of home improvement projects in a given year increased from 2.7 to 3.4 per home. However, these trends didn’t continue in 2024 as homeowners throttled back on home improvement spending.
October 17, 2025
Blog
1 in 3 Homeowners Report Spending 25%+ More on Home Improvement Purchases Because of Content Seen on Social Media
Social media has a significant role in contemporary society, with many people using it as a personal platform for sharing their day-to-day life and connecting with friends, family, and likeminded individuals locally and around the world.As a home improvement brand, though, the role of social media may seem a bit more ambiguous, especially when it comes to influencing homeowners’ perspective, attitudes, and even purchase decisions.You might see it as a way to introduce prospective DIYers to your brand or stay top-of-mind for those who’ve used your home improvement products in the past and are likely to make repeat purchases. Having a strong social media presence can also help build general brand awareness. But does it have much of a purpose beyond that?
October 17, 2025
Blog
Should You Invest in Social Media Communities for Your Home Improvement Brand?
Working to promote a home improvement brand and connect customers with your products, you know the importance of providing an omni-channel shopping journey for both industry professionals and homeowners who engage in DIY activities. One piece that’s emerged over the years as an important part of a multi-channel approach is social media, and more specifically, social media communities. One question that home improvement product marketers must ask is how the value of Pro-centric social media engagement may vary from homeowner-centric social media engagement.
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