September 29, 2026
SUMMIT: 2026 Home Improvement Insights Summit
The HIRI Home Improvement Summit brings together manufacturers, retailers, partners and all whose success is tied to the home improvement industry. Most attendees work in strategy, insights and marketing and come to the Summit to network, craft smarter strategies, improve planning, and make better decisions.
June 25, 2026
Webinar
WEBINAR: The Next Wave of Home Improvement: Gen Z and Aging in Place Trends Shaping the Market
Explore how Gen Z homeowners and aging-in-place households are reshaping home improvement trends, project activity, and future market opportunities in this HIRI webinar featuring new consumer research insights.
May 29, 2026
Blog
Key Trends in Home Improvement Activity Among Homeowners in 2026
Home improvement activity has been off to a slower start in 2026, with fewer households engaging, project scope narrowing, and projects shifting toward necessity-driven work.
May 29, 2026
Blog
Key Trends in Contractor Sentiment and Behaviors in 2026
The construction industry is constantly evolving, shaped by economic conditions, market shifts, and industry-wide challenges. To start off 2026, contractors have remained cautiously optimistic, despite economic headwinds, challenges with affordability, and tariff concerns.
May 27, 2026
Webinar
WEBINAR: State of the Home Improvement Industry Q2 2026: Trends, Insights, and What’s Ahead
Explore a brief look at home improvement industry trends, homeowner insights, and market outlook in HIRI’s Q2 State of the Home Improvement Industry webinar.
May 5, 2026
Blog
7 Differences Driving Home Improvement Behaviors Among Gen Z, Millennials, Gen X, and Baby Boomers in 2026
It’s no surprise that consumers of differing ages and in differing life stages have varying preferences and purchase motivations when it comes to selecting home improvement products.
April 27, 2026
Fast Fact
Four distinct homeowner profiles reflect structural differences in project activity.
The home improvement market is structurally segmented, with different homeowner groups behaving in distinct ways, rather than following a single, unified trend.
April 27, 2026
Fast Fact
Renovation-focused homeowners have the highest project intention, especially in the $5K> range.
Homeowner sentiment toward home improvement projects remains neutral to negative overall, with only small-scale, renovation-focused homeowners showing stronger intent to act.
April 27, 2026
Fast Fact
More homeowners chose to hire a professional, or use a hybrid approach, in 2025.
DIY project completion declined in 2025, with more homeowners—especially those already satisfied with their homes—choosing to hire professionals instead.
April 27, 2026
Fast Fact
On average, home satisfaction is an important reducing motivation for 25% of homeowners.
As homeowners become more proactive about home improvement, satisfaction with their current home increasingly determines whether they choose to take on new projects.
April 27, 2026
Fast Fact
Proactive homeowners planned to spend 2x more than the average for all segments over the next year.
Project activity levels vary significantly based on homeowner readiness and mindset, with more engaged homeowners driving a disproportionate share of activity.
April 21, 2026
Webinar
WEBINAR: HIRI’s Quarterly Market Update Q2 2026
See HIRI’s Quarter 2 Market Update webinar for the latest data and expert insights on homeowner activity, contractor sentiment, and home improvement market trends shaping the industry’s future.
April 13, 2026
Fast Fact
Repairs and renovations continue to drive home improvement demand.
Home improvement spending remains near record levels, even as housing turnover slows, with repair and replacement projects continuing to anchor demand.
April 13, 2026
Fast Fact
Nearly 80% of homeowners were planning future maintenance projects at the end of 2025.
DIY refreshes and essential replacements are outperforming large-scale remodels, as homeowners prioritize smaller, needs-based projects over discretionary upgrades.
April 13, 2026
Fast Fact
73% of homeowners feel it's a bad time to buy a new house.
With nearly three-quarters of homeowners saying it’s a bad time to buy a new house, fewer moves are happening—shifting demand toward reinvestments in existing homes.
April 13, 2026
Fast Fact
Building product spend and disposable income are trending positive as of Q1 2026.
Disposable income—not consumer sentiment—is the primary driver of home improvement spending, making financial capacity a more reliable predictor than consumer confidence or sentiment.
April 13, 2026
Fast Fact
Millennials and Gen X collectively contribute 56% of home improvement spending.
Millennials are steadily increasing their share of home improvement spending—now capturing about 22% of the market—while Boomers’ share continues to decline as homeownership demographics shift.
April 2, 2026
Blog
Home Improvement Industry Shows Moderate Growth to Start 2026
What does the 2026 forecast look like for the home improvement industry? Based on early market indicators observed in the first quarter, the answer is a lot like 2025. Several of the economic drivers that were present last year have persisted in the first few months of 2026, from housing constraints and inflation concerns to questions about U.S. tariffs and trade policies.
April 2, 2026
Blog
Contractors' Top Channels for Home Improvement Purchases
Dissecting patterns in consumer behavior can be challenging, especially since there are numerous factors that affect how a customer makes decisions during their purchasing journey. Narrowing down the right product, brand and even shopping location all depends on the customer's personal preference. But do professional contractors follow a simpler customer journey?
March 31, 2026
Blog
Market Watch: Purchasing Trends in Paint and Coatings
Paint is used in countless construction, renovation and home improvement projects. Whether it's relied on to give a room a fresh look, update tired kitchen cabinets or protect a building's exterior, paint plays a critical role in both the aesthetic and functional aspects of homes.
