April 2, 2026
Blog
Home Improvement Industry Shows Moderate Growth to Start 2026
What does the 2026 forecast look like for the home improvement industry? Based on early market indicators observed in the first quarter, the answer is a lot like 2025. Several of the economic drivers that were present last year have persisted in the first few months of 2026, from housing constraints and inflation concerns to questions about U.S. tariffs and trade policies.
April 2, 2026
Blog
Contractors' Top Channels for Home Improvement Purchases
Dissecting patterns in consumer behavior can be challenging, especially since there are numerous factors that affect how a customer makes decisions during their purchasing journey. Narrowing down the right product, brand and even shopping location all depends on the customer's personal preference. But do professional contractors follow a simpler customer journey?
March 31, 2026
Blog
Market Watch: Purchasing Trends in Paint and Coatings
Paint is used in countless construction, renovation and home improvement projects. Whether it's relied on to give a room a fresh look, update tired kitchen cabinets or protect a building's exterior, paint plays a critical role in both the aesthetic and functional aspects of homes.
March 19, 2026
Blog
Market Trends and Expectations for Kitchen Remodeling Activities
Kitchens are a popular space for homeowners to focus their attention, even during market contraction, when they are looking to refresh their residence. These rooms get plenty of daily use from a variety of family members, in addition to serving a number of important purposes. Not to mention, they include several major appliances; plumbing and electrical components; and other fixtures and features.
March 6, 2026
Blog
6 Reasons to Consider Aging-in-Place Remodels in Your Strategic Roadmap
Within the past 20 years, the percentage of older adults living in nursing homes has declined while the percentage of older adults living in traditional housing has increased. However, the U.S. Census Bureau estimates that only 10% of American homes are “aging ready,” which means there is ample opportunity within the remodeling market to address this gap.
February 23, 2026
Blog
Where Homeowners Intend to Spend the Most on Home Improvements in 2026
Despite a continued level of financial strain and tempered customer confidence to start 2026, the home improvement products market in the United States is expected to continue growing over the next few years. Home maintenance, repairs, and upgrades are a consistent spending category for households across the U.S.
January 26, 2026
Blog
What Merchants Expect from Product Line Reviews Today
How data-backed PLRs create better outcomes for retailers and suppliers Retail expectations for Product Line Reviews have changed. Learn how data-backed PLRs support better decisions across assortment, pricing, and inventory in this blog post by Datavations.
December 18, 2025
Blog
Coming Soon: An Enhanced HIRI Website
We’re excited to share that an enhanced HIRI website is launching soon, and is slated for mid-January. The enhancements you'll see rolled out are crafted with you at the center of every decision. As we approach the launch date, we want to give you a first look at what’s coming and what we're getting most excited about it.
December 9, 2025
Blog
10 Reasons Why ‘Made in America’ Still Matters: New Data on What Drives Homeowners to Buy American
There are several factors that influence homeowners in the United States when comparing and purchasing home improvement products: price, quality, and availability, to name a few. Where the product was manufactured is also an important consideration for many customers.
November 25, 2025
Blog
Motivating Homeowners to Pursue Energy Retrofits: Challenges and Opportunities
Energy efficiency and renewable energy, as well as their role in the home improvement industry, are not new concepts. However, it can be challenging to measure the degree to which energy-efficient and sustainable products and systems are actually penetrating different segments of the market and whether certain homeowners have a strong interest in pursuing projects in these areas.
November 20, 2025
Blog
10 Top Trends in Homeowner Readiness to Spend on Home Improvement Projects in 2025 and 2026
Homeowners in the United States are currently in a sensitive position as 2025 comes to a close and they prepare for the upcoming year. They face significant concerns over personal finances and rising costs, although there is less worry about broader trends, such as inflation, unemployment, and the political environment, based on our research.Homeowners show a cautiously engaged mindset. Strong intent persists with planned activity concentrated in maintenance projects.
November 20, 2025
Blog
9 Key Trends Among Contractors: Exploring Current Business Sentiments
The construction industry is constantly evolving, shaped by economic conditions, market shifts, and industry-wide challenges, from labor shortages to the cost and availability of materials.All of these factors have an impact on professional contractors and their business operations, such as the type of home improvement projects they’re involved with and their productivity, efficiency, and project timelines.
October 31, 2025
Blog
What You Missed at the 2025 Home Improvement Insights Summit
The 2025 Home Improvement Insights Summit brought together leading economists, data experts, and industry strategists to unpack what’s driving today’s housing and remodeling markets and where the next wave of opportunity may emerge - whether that me customers, channels, or market opportunities. From macroeconomic shifts to consumer mindset changes and technology adoption, this year’s conversations underscored one theme: uncertainty is the new constant. As such, companies that choose informed adaptation in the face of uncertainty keep a competitive advantage.
October 29, 2025
Blog
Tariffs, CPI Inflation, and Shifting Priorities in Home Improvement
This article provided by HIRI's Premier Platinum Summit Sponsor, OpenBrand. Authored by Ralph McLaughlin, Chief Economist.
October 29, 2025
Blog
Stop the Stall: How Brands Can Inspire Homeowners to Act
2025 Sales Are Not Meeting Expectations, Despite Sound Economic Numbers From 2015 to 2023, the home improvement industry experienced tremendous growth as the median project spend increased 29%, and the number of home improvement projects in a given year increased from 2.7 to 3.4 per home. However, these trends didn’t continue in 2024 as homeowners throttled back on home improvement spending.
October 17, 2025
Blog
1 in 3 Homeowners Report Spending 25%+ More on Home Improvement Purchases Because of Content Seen on Social Media
Social media has a significant role in contemporary society, with many people using it as a personal platform for sharing their day-to-day life and connecting with friends, family, and likeminded individuals locally and around the world.As a home improvement brand, though, the role of social media may seem a bit more ambiguous, especially when it comes to influencing homeowners’ perspective, attitudes, and even purchase decisions.You might see it as a way to introduce prospective DIYers to your brand or stay top-of-mind for those who’ve used your home improvement products in the past and are likely to make repeat purchases. Having a strong social media presence can also help build general brand awareness. But does it have much of a purpose beyond that?
October 17, 2025
Blog
Should You Invest in Social Media Communities for Your Home Improvement Brand?
Working to promote a home improvement brand and connect customers with your products, you know the importance of providing an omni-channel shopping journey for both industry professionals and homeowners who engage in DIY activities. One piece that’s emerged over the years as an important part of a multi-channel approach is social media, and more specifically, social media communities. One question that home improvement product marketers must ask is how the value of Pro-centric social media engagement may vary from homeowner-centric social media engagement.
October 3, 2025
Blog
ECHO, Home Depot, and the Shifting Balance of the OPE Market
Market Resilience and the Role of String Trimmers Despite inflationary pressures and looming tariffs, the Outdoor Power Equipment (OPE) category* has demonstrated resilience.
September 29, 2025
Blog
What Generative Search Means for Home Improvement Brands and How to Stay Visible
AI seems to dominate every conversation around technological innovation, and for good reason: It’s reshaping industries across the board, including home improvement.
September 24, 2025
Blog
Top Trends Impacting the 2025-2029 Home Improvement Market Forecast
The five-year forecast anticipates near-flat real growth in 2025, with a modest real rebound from 2026 to 2029 as inflation cools and nominal growth outpaces real growth.
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