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June 26, 2026
Blog

Hardware Market Watch: Trends in Locks, Fasteners, Gate and Decorative Hardware in 2026

How do customers shopping for hardware behave, and what kind of projects do they undertake? What are their top product preferences? And, how does the state of the economy affect the hardware industry?
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June 26, 2026
Blog

Key Industry Trends Driving MEP Product Sales in 2026-2030

Mechanical, electrical and plumbing (MEP) projects tend to happen under the surface and behind the wall, but they're critical to maintaining the functionality and comfort of a home. With an aging housing inventory, these types of projects will be as important as ever in the coming years.
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June 26, 2026
Blog

2026-2030 Market Expectations and Trends in Lawn & Garden Home Improvement Activities

When it comes to home improvement, what's on the outside is just as important as what's on the inside. For homeowners, taking care of their gardens and lawns is an important part of regular maintenance and stewardship of their space.
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June 22, 2026
Blog

2026-2030 Market Expectations and Trends in Master Bathroom Remodeling Activities

Master bathroom remodeling is a popular home improvement project for a few reasons. These spaces get plenty of daily use for a multitude of personal and important uses. Individuals often perceive the master bathroom as a haven, one where they expect a certain level of comfort, privacy, and convenience.
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June 19, 2026
Blog

7 Cross-Category Purchasing Trends to Inform Home Improvement Merchandising Strategies in 2026

Once a potential customer sets foot in a store, whether it's a brick-and-mortar establishment or a virtual shop, an opportunity presents itself. It's the opportunity to not only help them find and buy the items on their shopping list but also to motivate them to make a few extra purchases along the way.
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June 19, 2026
Blog

Window Market Watch: Planning for Homeowner and Pro Purchases in 2026-2030

Due to increased new construction and remodeling activity in recent years, there has been steady growth in the window market.
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June 19, 2026
Blog

Doors Market Expectations and Trends for 2026 to 2030

The door market has seen steady growth over the past couple of years, primarily driven by the professional segment, and the forecast for 2026 to 2030 shows continual growth among both professionals and consumers.
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June 11, 2026
Blog

5 Homeowner and DIY Project Activity Trends for 2026

If you are a home improvement manufacturer or retailer, understanding homeowners' behavior patterns and seasonal project trends can help you adjust your business strategy for success.
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June 8, 2026
Blog

2026-2030 Market Expectations and Trends in Kitchen Remodeling Activities

Kitchens are a popular space for homeowners to focus their attention, even during market contraction, when they are looking to refresh their residence.
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June 8, 2026
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Trending Markets for Smart Home Devices in 2026

The smart home market has been experiencing notably high growth in recent years, as homeowners seek to make their living spaces more comfortable, efficient, and secure. Technology is constantly improving, making smart home devices more appealing and easier to install and use.
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June 5, 2026
Blog

HIRI Welcomes Pat Cary as Engagement Manager

The Home Improvement Research Institute (HIRI) and The Farnsworth Group are glad to welcome Pat Cary as HIRI's Engagement Manager.
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May 29, 2026
Blog

Key Trends in Home Improvement Activity Among Homeowners in 2026

Home improvement activity has been off to a slower start in 2026, with fewer households engaging, project scope narrowing, and projects shifting toward necessity-driven work.
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May 29, 2026
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Key Trends in Contractor Sentiment and Behaviors in 2026

The construction industry is constantly evolving, shaped by economic conditions, market shifts, and industry-wide challenges. To start off 2026, contractors have remained cautiously optimistic, despite economic headwinds, challenges with affordability, and tariff concerns.
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May 5, 2026
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7 Differences Driving Home Improvement Behaviors Among Gen Z, Millennials, Gen X, and Baby Boomers in 2026

It’s no surprise that consumers of differing ages and in differing life stages have varying preferences and purchase motivations when it comes to selecting home improvement products.
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April 2, 2026
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Home Improvement Industry Shows Moderate Growth to Start 2026

What does the 2026 forecast look like for the home improvement industry? Based on early market indicators observed in the first quarter, the answer is a lot like 2025. Several of the economic drivers that were present last year have persisted in the first few months of 2026, from housing constraints and inflation concerns to questions about U.S. tariffs and trade policies.
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April 2, 2026
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Contractors' Top Channels for Home Improvement Purchases

Dissecting patterns in consumer behavior can be challenging, especially since there are numerous factors that affect how a customer makes decisions during their purchasing journey. Narrowing down the right product, brand and even shopping location all depends on the customer's personal preference. But do professional contractors follow a simpler customer journey?
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March 31, 2026
Blog

Market Watch: Purchasing Trends in Paint and Coatings

Paint is used in countless construction, renovation and home improvement projects. Whether it's relied on to give a room a fresh look, update tired kitchen cabinets or protect a building's exterior, paint plays a critical role in both the aesthetic and functional aspects of homes.
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March 19, 2026
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Market Trends and Expectations for Kitchen Remodeling Activities

Kitchens are a popular space for homeowners to focus their attention, even during market contraction, when they are looking to refresh their residence. These rooms get plenty of daily use from a variety of family members, in addition to serving a number of important purposes. Not to mention, they include several major appliances; plumbing and electrical components; and other fixtures and features.
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March 6, 2026
Blog

6 Reasons to Consider Aging-in-Place Remodels in Your Strategic Roadmap

Within the past 20 years, the percentage of older adults living in nursing homes has declined while the percentage of older adults living in traditional housing has increased. However, the U.S. Census Bureau estimates that only 10% of American homes are “aging ready,” which means there is ample opportunity within the remodeling market to address this gap.
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February 23, 2026
Blog

Where Homeowners Intend to Spend the Most on Home Improvements in 2026

Despite a continued level of financial strain and tempered customer confidence to start 2026, the home improvement products market in the United States is expected to continue growing over the next few years. Home maintenance, repairs, and upgrades are a consistent spending category for households across the U.S.