REFERENCE GUIDE FOR THE HOME IMPROVEMENT MARKET
This guide, published annually by the Home Improvement Research Institute (HIRI), serves as a definitive source of information regarding demographic and housing trends in the U.S. market which have been tracked by various government, trade and private sources. Along with this information, HIRI has also provided major findings from its research on the DIY and BIY consumer and the professional remodeler. Extensive use of graphics helps emphasize market trends. A glossary helps clarify terms used by government and other sources in the home improvement market. In addition to the detailed historical and forecast data, many sections also include a brief narrative summary of major trends, making this a unique tool for understanding the home improvement market. The Reference Guide features several major sections, including:
THE SIZE OF THE HOME IMPROVEMENT MARKET
Includes research commissioned by HIRI and undertaken by IHS Global Insight. This study tracks and projects the size of the home improvement products market in the U.S. Estimates are provided for consumer vs. professional customers. Also provided is merchandise line information for the consumer market.
HIRI SPONSORED HOME IMPROVEMENT MARKET DATA
Summaries of HIRI commissioned research including the do-it-yourself and buy-it-yourself consumer markets, the professional market as well as excerpts from HIRI's annual E-Business Tracking Survey. Also featured is information on consumer attitudes toward their home and home improvement.
POPULATION AND HOUSEHOLDS
Data in this section include total U.S. population, population by region, birth & fertility rates, educational attainment, race, Hispanic origin, gender, age group and marital status along with a profile of U.S. households by type, region and age of household head. Historical information as well as future projections are provided.
This section explores topics concerning the U.S. labor force, the civilian labor force by age group with distribution and participation rates by gender, average weekly earnings by industry division, as well as average gross weekly earnings by selected labor classes.
Examines selected income measures in current and constant dollars, including personal and disposable incomes by region, purchasing power of the dollar, savings rates, per capita & disposable income by region, U.S. households by income class, a comparison of families to households and a profile of dual-earner families.
Includes information on the Consumer Price Indices by major group and selected items, personal consumption expenditures and per capita personal consumption expenditures by type of product.
CHARACTERISTICS OF NEW ONE-FAMILY HOUSES COMPLETED
Statistics in this section summarize the different characteristics and features that have been built into new 1-family houses. In most cases history for each aspect is included back as far as 1975 thereby giving us a good snapshot of what has been built into our existing housing inventory over this period of time.
Explores the U.S. housing market including home ownership rates, number of privately owned housing starts, housing starts by type, location and region, housing turnover by type and region, existing single-family homes sold by region, new homes sold by price class, median sales prices of new and existing single-family homes by region, mortgage rates and housing affordability, age of housing units and mobile home placements, hot housing markets and moving rates by age of householder.
OTHER MARKET STUDIES
This section highlights surveys conducted by other trade publications and associations on the consumer and professional remodeler markets, the retail environment and other related issues.
A comprehensive listing of trade associations, publications, government contacts and other research sources. Our "Navigating the Net" section provides key Internet sites for various sources. A glossary section outlines and defines various terms that are commonly used in researching this market.
This guide in its entirety gives a quick overall view of the total home improvement market in terms of dollar size and component breakdown then proceeds to introduce various market "drivers" that have influenced and will continue to influence its direction in the years ahead.
With a market as formidable as this one, you will want to know where you fit in to the total picture before you look ahead with strategies for survival and growth. It is a "must have" and well worth the price of $495.00.
Electronic Copy - $495.00
For questions regarding content prior to ordering, call 317-982-3977