GENERATIONAL AGE GROUP ANALYSIS OF HOME IMPROVEMENT ACTIVITY
This report analyzes differences in home improvement attitudes, planning, purchases and installation activity across generations. With the Millennial generation starting to buy homes, the report highlights opportunities in home improvement.
This report is a derivative of the following reports:
2014 HIRI Consumer Product Purchase Tracking Study
2013 HIRI Project Decision Study
2014 Home Improvement Future Trends Study
2014 U.S. Yankelovich MONITOR
2014 Global MONITOR, U.S. Sample
HIRI Home Improvement Retail Selector Study
American Community Survey
American Community Survey Young Adults (Gen Y) Then and Now
NAR Home Buyer & Seller Generational Trends
American Housing Survey
Current Population Reports
Special data cross tabulations were made from the PPTS for four major age groupings of homeowners to include Matures (born between 1909 and 1945), Baby Boomers (born 1946 through 1964), Generation-X (born 1965 through 1978) and Millennials (born 1979 through 1995).
Specific emphasis is given to each as to their involvement in home improvement product spending, project activity, hiring of paid home services and information sources used.
Specific report sections include:
Overall Report Findings: Highlights by Generation & Summary of Key Points
Introduction to the Generations
Comparison of Young Adult by Decade (Then and Now)
Housing Characteristics by Generation
Home Buyer/Seller Trends
Homeowner Life Events & Attitudes towards Home Improvement
Information Sources Used for Home Improvement
Home Improvement Shopping Methods/Attitudes
Home Services Purchased
HIRI Product Purchase Tracking Study Demographics
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