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Generations in Home Improvement

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This report analyzes differences in home improvement attitudes, planning, purchases and installation activity across generations.  With the Millennial generation starting to buy homes, the report highlights opportunities in home improvement.  


This report is a derivative of the following reports:

2014 HIRI Consumer Product Purchase Tracking Study 

2013 HIRI Project Decision Study

2014 Home Improvement Future Trends Study

2014 U.S. Yankelovich MONITOR

2014 Global MONITOR, U.S. Sample

HIRI Home Improvement Retail Selector Study

American Community Survey

American Community Survey Young Adults (Gen Y) Then and Now

NAR Home Buyer & Seller Generational Trends

American Housing Survey

Current Population Reports

Special data cross tabulations were made from the PPTS for four major age groupings of homeowners to include Matures (born between 1909 and 1945), Baby Boomers (born 1946 through 1964), Generation-X (born 1965 through 1978) and Millennials (born 1979 through 1995).


Specific emphasis is given to each as to their involvement in home improvement product spending, project activity, hiring of paid home services and information sources used.  

Specific report sections include:

Overall Report Findings: Highlights by Generation & Summary of Key Points

Introduction to the Generations

Demographic Profiles

Comparison of Young Adult by Decade (Then and Now)

Housing Characteristics by Generation

Home Buyer/Seller Trends

Homeowner Life Events & Attitudes towards Home Improvement

Information Sources Used for Home Improvement

Home Improvement Shopping Methods/Attitudes 

Project Activity

Products Purchased

Home Services Purchased

HIRI Product Purchase Tracking Study Demographics



Price: $795

If you have any questions about report ordering, please call (813) 627-6770 or 813-627-6944.