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2014 Product Purchase Tracking Study Full Report (PPTS 2014)

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Description

 

PRODUCT PURCHASE TRACKING STUDY
2014

SURVEY GROUP 
Quantitative web-based survey (2014 first year PPTS was conducted exclusively online)
Homeowners Only 
Nationally Representative Sample

Sample Size = 1,666 Households

 

OBJECTIVES

The HIRI Product Purchase and Project Activity Tracking Study is a comprehensive overview of products, projects, and services purchases as well as home improvement attitudes and buyer behavior that:

Measure and track purchase incidence for various products on a calendar year basis.
Profile product purchasers demographically and identify brand influencers, product users, and installers.
Measure and track participation in various home improvement projects.
Profile project participants demographically, identifying those who selected and purchased the products and those who actually did the work.
Measure and track purchase of various services.
Provide spending information for projects completed and products/services purchased in 2013.
Measure the level of agreement with a battery of statements regarding attitudes about the home, home improvement projects, product purchase, price, brand consciousness, Internet and media use, and environmental issues.
Perform a segmentation analysis to group similar homeowners on the basis of responses to this battery of statements, as well as self-reported spend on products, projects, and services. (Note: a new segmentation approach was used in 2014, so no trending from prior years is possible.)
Profile attitudes toward the home and home repairs/improvements and collect detail on home improvement shopping habits. Determine sources of information on home improvement products and projects. 


 

Below is the detailed Product Category and Product List covered in this study:

Hand Tools

Level
Hammer
Wrench
Saw
Measuring tape
Screwdriver
Staple gun
Staples for staple gun
Tool box
Tool set
Tool belt
Pliers
Glue gun
Utility knife/blade
Stud finder
Sawhorse
Rope/twine/cordage
Electronic measuring device
Work gloves
Flashlight
Ratchet tie downs

 

Hardware

Door knob/lock set
Dead bolt lock
Decorative door hardware
Cabinet hardware
Shelving hardware/brackets
Storage/closet organizer system
Storage hooks/pegboard hooks/hanging devices
Storage system for garage or basement
Nails/screws/anchors
Door hinges
Gate hardware 

 

HVAC

Air conditioner

Air purifiers

Humidifier

Dehumidifier

Attic ventilation

Furnace/boiler

Filter

Heat pump 

Thermostat

Bathroom exhaust fan

Electric wall/kick space heater

 

Doors/Windows/Millwork

Patio door 

Exterior door

Storm/screen door

Regular window

Storm window

Molding

Interior passage door

Closet door

Skylight

Shutters

Overhead garage door

 

Appliances

Clothes washer

Clothes dryer

Dishwasher

Refrigerator

Freestanding freezer

Freestanding range

Range hood/vent

Wall oven/built-in oven

Cooktop/surface units

Microwave/hood combination

 

Electrical & Lighting

Interior light fixture

Ground fault interrupter outlets

Exterior light fixture

Light switch

Breaker

Load center/breaker box

Electric wire/cable

Ceiling fan

Garage door opener

Smoke/gas/radon detector

Home security system

Motion detector lighting

Household/everyday light bulbs

Flood/spot light bulbs

Decorative light bulbs

Globe light bulbs

Fluorescent tube light bulbs

Timers

Surge protection

Door bells & chimes

Vanity cabinet lighting

Electrical generator

Extension cord

Receptacle or electric outlet

Wall plate

Intercom 

 

Kitchen & Bath Remodeling

Toilet topper cabinet

Bath hardware

Kitchen cabinets

Garbage disposal

Bathroom vanity top

Bathroom vanity cabinet

Kitchen countertop

Kitchen sink

Bathroom sink

Toilet seat

Tub/shower surround

Tub/shower door

Bathtub

Medicine cabinets

Laundry room/mud room sink 

 

Lawn & Garden

Landscape lighting

Lawn edger

Pressure washer

Outdoor storage shed

Fertilizer

Insecticide/pesticide

Garden hose

Long handled tools

Leaf blower

Landscape fabric

String/line trimmer

Hedge trimmer

Riding lawn mower

Walk-behind mower

Snow blower

Chain saw

Underground sprinkler system

Arbors/trellises

Wheelbarrow

Hose reel

Pruning tools

Concrete pavers

Retaining wall blocks

Concrete edgers

Stepping stones

Grass seed

Weed killer

Outdoor gas grill

Natural stone flooring 

 

Lumber & Building Materials

Lumber

Synthetic decking material

House wrap

Ceramic tile backer board

Roofing/shingles

Exterior siding

Drywall/gypsum board

Panel products

Insulation

Drywall repair kit

Weather stripping/home weatherization

Fencing

Concrete mix

Rain gutter

Gate

 

Miscellaneous

Garage parking assistant

Home improvement magazines

Home improvement books

Home improvement videos/plans/software

Fire extinguisher

Ladder

Mail box

Shop vacuum

Disposable shop towels 

  

Wall/Window/Ceiling/Floor coverings

Ceiling tiles/panel/grid

Wallpaper

Window treatments

Paneling

Ceramic tile

Vinyl floor tiles/sheet

Hardwood flooring

Laminate flooring

Carpeting

Decorative mirrors/tiles

Area rugs

Natural stone flooring

 

Plumbing

Toilet repair parts

Pipe/fittings

Toilet

Faucet

Pipe insulation

Wall mounted shower head/nozzle

Hand-held shower head/nozzle

Sink repair item

Water softener

Water filtration system

Faucet repair parts

Pumps

Water heater 

 

Paint & Sundries

Tape

Varnish/polyurethane

Spray paint

Exterior paint

Interior paint

Exterior stain

Interior stain

Chemical stripper

Spackling

Sandpaper/steel wool

Paintbrush/roller/pan/pad

Paint sprayer/power roller

Paint scraper/putty knife

Garage floor coating

Exterior water proofer/wood preservative/sealant

Caulk

Adhesive/glue

Cement repair/maintenance/waterproofing products

Aerosol foam insulation

Paint thinner

Driveway sealer 

 

Power Tools & Accessories

Cordless drill

Cordless saw

Cordless power screwdriver

High-speed rotary tool

Spiral saw/drywall cut-out tool

Combo kit

Cordless nail gun

Other cordless tools

Corded drill

Jig saw

Circular saw

Reciprocating saw

Sander

Router

Grinder/polisher

High-speed rotary tool

Spiral saw/drywall cutout tool

Combo kit

Bench tools

Air compressor

Drill bit

Screwdriver bit

Router bit

Circular saw blade

Saw blade

Sanding sheets/disks/etc.

Grinding wheel

Hole saw

Accessory set

Router table

Bench tool accessories

Other accessories 

 

Below is the detailed list of Projects Studied:  

 

Major Remodeling – Interior

Remodeled kitchen
Remodeled bathroom
Added a bathroom
Built/added a room onto home
Finished/remodeled a basement
Remodeled laundry room

 

Minor Remodeling – Interior

Installed closet organizer or storage system
Stripped/refinished furniture
Remodeled an existing room or part of a room to create a home office
Remodeled an existing room or part of a room to create a nursery or baby room
Reworked walls around home theater rooms to increase sound resistance
Addition of home communication system
Installed acoustical ceiling grid 

Repair/Replace/Redecorate – Interior

Repaired a major kitchen/laundry appliance
Shampooed carpeting
Electrical rewiring of home
Replaced/re-finished flooring
Added/replaced carpeting
Added/renovated a fireplace
Cabinet refacing
Painted a room
Repaired/maintained furnace or air conditioning unit
Installed electrical generator 

 

Major Remodeling – Exterior

Built carport/garage

Replaced roof over entire home

Replaced siding over entire home

Remodeled garage

 

Minor Remodeling – Exterior

Replaced window(s)

Repaired portion of roof

Repaired portion of siding

 

Repair/Replace/Redecorate – Exterior

Added/replaced/repaired/sealed walkway/sidewalk/driveway

Stained, sealed or waterproofed a deck, porch, etc.

Painted exterior of home

 

Outdoor Living

Planted a garden

Landscaped property

Built a patio/deck/porch

Added outdoor or patio kitchen

Installed privacy fencing 

 

Below is the detailed list of Services Studied:  

Systems (Electrical, Plumbing, HVAC)

Plumbing repair
Electrical repair
Heating or air conditioner maintenance
Appliance repair
General carpentry repair

 

Pest Management

Pest control
Termite control

 

Cleaning (Interior/Exterior)

Carpet cleaning
Gutter maintenance
Window cleaning
Drain cleaning
Duct cleaning
Pressure washing

 

Lawn & Garden

Lawn mowing
Lawn fertilization
Tree service
Shrub pruning
Leaf removal

 

Deck, Driveway, Patio

Driveway sealing
Concrete or asphalt repair
Snow removal 
     

 

 

When considering the purchase of this study we ask you where else might you expect to find so much information about consumer DlY purchases of so many different product types at such a reasonable price. It quickly tells you who is buying, what they're buying and from which type of outlet they're buying. For a market segment which currently represents about 75% of the total home improvement products total, this information is well worth knowing and is certainly well worth the price.

 

Price: 2014 Study for non-members $3,295

Specific product category reports in each full report are also available for $595 each.

 

If you have any questions about report ordering, please call (813) 627-6770 or 813-627-6944.

 




 

2012 Study for non-members $2,495 please call for promo code to order the older study.

 

2010 Study for non-members $2,495 please call for promo code to order the older study.

2008 Study for non-members $2,495 please call for promo code to order the older study.

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