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Product Purchase Tracking Study-Full Report

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Description

 

PRODUCT PURCHASE TRACKING STUDY
2016

SURVEY GROUP 
Quantitative web-based survey
Homeowners Only 
Nationally Representative Sample
Sample Size = 2,791 Households
 
This product category report covers:
Product Category Buyer Characteristics
Product Purchases Details
Product Characteristics
Attitudes, Buyer Behavior, and Media

 

OBJECTIVES

The HIRI Product Purchase and Project Activity Tracking Study is a comprehensive overview of products, projects, and services purchases as well as home improvement attitudes and buyer behavior that:

Measure and track purchase incidence for various products on a calendar year basis.
Profile product purchasers demographically and identify brand influencers, product users, and installers.
Measure and track participation in various home improvement projects.
Profile project participants demographically, identifying those who selected and purchased the products and those who actually did the work.
Measure and track purchase of various services.
Provide spending information for projects completed and products/services purchased in 2015.
Measure the level of agreement with a battery of statements regarding attitudes about the home, home improvement projects, product purchase, price, brand consciousness, Internet and media use, and environmental issues.
Perform a segmentation analysis to group similar homeowners on the basis of responses to this battery of statements, as well as self-reported spend on products, projects, and services.
Profile attitudes toward the home and home repairs/improvements and collect detail on home improvement shopping habits. Determine sources of information on home improvement products and projects. 

 

 

Below is the detailed Product Category and Product List covered in this study:

 

     

Hand Tools (21)

Level

Hammer

Wrench

Saw

Measuring tape

Screwdriver

Staple gun

Staples for staple gun

Tool box

Tool set

Tool belt

Pliers

Glue gun

Utility knife

Stud finder

Sawhorse

Electronic measuring device

Work gloves, Knee Pads, and other protective gear

Flashlight

Ratchet tie downs

Ladder

 

Hardware (13)

Door knob/lock set

Dead bolt lock

Decorative door hardware

Cabinet hardware

Shelving hardware/brackets

Storage/closet organizer system

Storage hooks/pegboard hooks/hanging devices

Storage system for garage or basement

Nails/screws/anchors

Door hinges

Gate hardware

Mail box

   Garage parking assistant

 

HVAC (14)

Air conditioner

Air purifiers

Humidifier

Dehumidifier

Attic ventilation  

Heating system

Heat pump 

Thermostat

Bathroom ventilation

Electric wall/kick space heater

Fireplace

Radiant Floor Heat

Radon Mitigation Ventilator

Whole house/Central Ventilation System

 

Doors/Windows/Millwork (12)

Patio door 

Exterior door

Storm/screen door

Regular window

Storm window

Molding

Interior passage door

Closet door

Skylight

Shutters

Overhead garage door

Garage screen door

 

Appliances (11)

Clothes washer

Clothes dryer

Dishwasher

Refrigerator

Freestanding freezer

Freestanding range

Range hood/vent

Wall oven/built-in oven

Cooktop/surface units

Microwave/hood combination

Central Vacuum System

 

Electrical & Lighting (20)

Interior light fixture

Exterior light fixture

Light switch

Breaker

Load center/breaker box

Electric wire/cable

Ceiling fan

Garage door opener

Smoke/gas/radon detector

Home security system

Every day or decorative light bulbs

Timers

Surge protection

Door bells & chimes

Vanity cabinet lighting

Electrical generator

Receptacle or electric outlet

Wall plate

Intercom 

Smart-home hub

 

Kitchen & Bath Remodeling (15)

Toilet topper cabinet

Bath hardware

Kitchen cabinets

Garbage disposal

Bathroom vanity top

Bathroom vanity cabinet

Kitchen countertop

Kitchen sink

Bathroom sink

Toilet seat

Tub/shower surround

Tub/shower door

Bathtub

Medicine cabinets

Laundry room/mud room sink 

 

Lawn & Garden (26)

Landscape lighting

Lawn edger

Pressure washer

Fertilizer

Insecticide/pesticide

Garden hose

Long handled tools

Leaf blower

Landscape fabric

String/line trimmer

Hedge trimmer

Riding lawn mower

Walk-behind mower

Snow blower

Chain saw

Underground sprinkler system

Arbors/trellises

Wheelbarrow

Hose reel

Pruning tools

Concrete pavers

Retaining wall blocks

Concrete edgers

Stepping stones

Grass seed

Weed killer

 

Outdoor Living (7)

Patio/Deck retractable awning

Gazebo/Pergolas

Swimming Pool/Spa/Hot tub

Outdoor heating

Outdoor kitchen

Outdoor storage shed

   Outdoor gas grill

 

Lumber & Building Materials (15)

Lumber

Synthetic decking material

House wrap

Ceramic tile backer board

Roofing/shingles

Exterior siding

Drywall/gypsum board

Panel products

Insulation

Drywall repair kit

Weather stripping/home weatherization

Fencing

Concrete mix

Rain gutter

Gate 

 

Wall/Window/Ceiling/Floor coverings (12)

Ceiling tiles/panel/grid

Wallpaper

Window treatments

Paneling

Ceramic tile

Vinyl floor tiles/sheet

Hardwood flooring

Laminate flooring

Carpeting

Decorative mirrors/tiles

Area rugs

Natural stone flooring

 

Plumbing (13)

Toilet repair parts

Pipe/fittings

Toilet

Faucet

Pipe insulation

Wall mounted shower head/nozzle

Hand-held shower head/nozzle

Sink repair item

Water softener

Water filtration system

Faucet repair parts

Pumps

Water heater 

 

Paint & Sundries (21)

Tape

Varnish/polyurethane

Spray paint

Exterior paint

Interior paint

Exterior stain

Interior stain

Wood Cleaners/strippers

Spackling

Sandpaper/steel wool

Paintbrush/roller/pan/pad

Paint sprayer/power roller

Paint scraper/putty knife

Garage floor coating

Exterior water proofer/wood preservative/sealant

Caulk

Adhesive/glue

Cement repair/ maintenance/ waterproofing products

Aerosol foam insulation

Paint thinner

Driveway sealer 

 

Power Tools & Accessories (33)

Cordless drill/driver

Cordless saw

Cordless power screwdriver

High-speed rotary tool

Spiral saw/drywall cut-out tool

Combo kit

Cordless nail gun

Other cordless tools

Corded drill/driver

Jig saw

Circular saw

Reciprocating saw

Sander

Router

Grinder/polisher

High-speed rotary tool

Spiral saw/drywall cutout tool

Combo kit

Bench tools

Air compressor

Shop Vacuum

Drill bit

Screwdriver bit

Router bit

Circular saw blade

Saw blade

Sanding sheets/disks/etc.

Grinding wheel

Hole saw

Accessory set

Router table

Bench tool accessories

Other accessories 

 

 

Projects Covered

 

Major Remodeling – Interior

Remodeled kitchen

Remodeled bathroom

Added a bathroom

Built/added a room onto home

Finished/remodeled a basement

Remodeled laundry room

 

Minor Remodeling – Interior

Stripped/refinished furniture

Remodeled an existing room or part of a room to create a home office

Remodeled an existing room or part of a room to create a nursery or baby room

Reworked walls around home theater rooms to increase sound resistance

 

Repair/Replace/Redecorate – Interior

Repaired a major kitchen/laundry appliance

Electrical rewiring of home

Replaced/re-finished flooring

Cabinet refacing

Painted a room

Repaired/maintained furnace or air conditioning unit

Installed electrical generator 

 

Major Remodeling – Exterior

Built carport/garage

Replaced roof over entire home

Replaced siding over entire home

Remodeled garage

 

Minor Remodeling – Exterior

Repaired portion of roof

Repaired portion of siding

 

Repair/Replace/Redecorate – Exterior

Stained, sealed or waterproofed a deck, porch, etc.

Sealed driveway

Added/replaced/repaired/sealed walkway/sidewalk/driveway

Painted exterior of home

 

Outdoor Living

Planted a garden

Landscaped property

Built a deck/porch

Built patio

Added outdoor or patio kitchen 

 

 

Home Services

 

Systems (Electrical, Plumbing, HVAC)

Plumbing installation or repair
Electrical installation or repair
Heating or air conditioner maintenance
Appliance repair
General carpentry repair
Handyman services

 

Pest Management

Pest/Insect control

 

Cleaning (Interior/Exterior)

Gutter maintenance
Window cleaning
Drain cleaning
Duct cleaning
Pressure washing
House cleaning/house keeping

 

Lawn & Garden/Exterior

Lawn/landscaping services
Tree service
Masonry, concrete or asphalt repair
Snow removal

 

Other

Moving/storage services
Waste/debris removal (i.e. dumpster, or Bagster)
Paint services

 

When considering the purchase of this study we ask you where else might you expect to find so much information about consumer DlY purchases of so many different product types at such a reasonable price. It quickly tells you who is buying, what they're buying and from which type of outlet they're buying. For a market segment which currently represents about 75% of the total home improvement products total, this information is well worth knowing and is certainly well worth the price.

 

Price: 2016 Study for non-members $3,295

Specific product category reports in each full report are also available for $595 each.

 

If you have any questions about report ordering, please call 317-982-3977

 

 


 

 

2012 Study for non-members $2,495 please call for promo code to order the older study.

 

2010 Study for non-members $2,495 please call for promo code to order the older study.

2008 Study for non-members $2,495 please call for promo code to order the older study.

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