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Product Purchase Tracking Study-Home Services, Projects, Product Summary

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Quantitative web-based survey
Homeowners Only 
Nationally Representative Sample
Sample Size = 2,791 Households
This product category report covers:
Product Category Buyer Characteristics
Product Purchases Details
Product Characteristics
Attitudes, Buyer Behavior, and Media


This product category report covers:

  • Product Category Purchases
  • Detailed Product Purchases: Services Purchases
  • Detailed Product Characteristics: Services Purchases
  • Product Category Buyer Characteristics
  • Attitudes, Buyer Behavior, and Media


Projects Services

Major Remodeling – Interior

Remodeled kitchen

Remodeled bathroom

Added a bathroom

Built/added a room onto home

Finished/remodeled a basement

Remodeled laundry room


Minor Remodeling – Interior

Stripped/refinished furniture

Remodeled an existing room or part of a room to create a home office

Remodeled an existing room or part of a room to create a nursery or baby room

Reworked walls around home theater rooms to increase sound resistance

Repair/Replace/Redecorate – Interior

Repaired a major kitchen/laundry appliance

Electrical rewiring of home

Replaced/re-finished flooring

Cabinet refacing

Painted a room

Repaired/maintained furnace or air conditioning unit

Installed electrical generator 

Major Remodeling – Exterior

Built carport/garage

Replaced roof over entire home

Replaced siding over entire home

Remodeled garage

Minor Remodeling – Exterior

Repaired portion of roof

Repaired portion of siding


Repair/Replace/Redecorate – Exterior

Stained, sealed or waterproofed a deck, porch, etc.

Sealed driveway

Added/replaced/repaired/sealed walkway/sidewalk/driveway

Painted exterior of home

Outdoor Living

Planted a garden

Landscaped property

Built a deck/porch

Built patio

Added outdoor or patio kitchen 


Systems (Electrical, Plumbing, HVAC)

Plumbing installation or repair
Electrical installation or repair
Heating or air conditioner maintenance
Appliance repair
General carpentry repair
Handyman services

Pest Management

Pest/Insect control

Cleaning (Interior/Exterior)

Gutter maintenance
Window cleaning
Drain cleaning
Duct cleaning
Pressure washing
House cleaning/house keeping

Lawn & Garden/Exterior

Lawn/landscaping services
Tree service
Masonry, concrete or asphalt repair
Snow removal


Moving/storage services
Waste/debris removal (i.e. dumpster, or Bagster)
Paint services


If you have any questions about the report content prior to ordering, please call 317-982-3977