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Product Purchase Tracking Study-Lumber & Building Materials

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Description

2016

 

SURVEY GROUP 
Quantitative web-based survey
Homeowners Only 
Nationally Representative Sample
Sample Size = 2,791 Households
 
This product category report covers:
Product Category Buyer Characteristics
Product Purchases Details
Product Characteristics
Attitudes, Buyer Behavior, and Media

Lumber & Building Materials (15)
Lumber 
Synthetic decking material 
House wrap 
Ceramic tile backer board 
Roofing/shingles 
Exterior siding
Drywall/gypsum board 
Panel products 
Insulation 
Drywall repair kit 
Weather stripping/home weatherization 
Fencing 
Concrete mix 
Rain gutter 
Gate 


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